# Multi-Benefit Facial Cleansers The Barrier Pro 1-Step Cleanser Functions Like a Balm and a Gel By Laura McQuarrie | Published 2023-12-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/barrier-pro-1step-cleanser References: [colorescience](https://www.colorescience.com/products/barrier-pro-1-step-cleanser/) & [colorescience](https://www.colorescience.com/products/barrier-pro-1-step-cleanser)  The [Colorescience](https://www.trendhunter.com/trends/sunforgettable) Barrier Pro 1-Step Cleanser is an innovative facial cleanser inspired by double cleansing and its patent-pending formula supports a healthy skin barrier with its [unique gel texture](https://www.trendhunter.com/trends/purifying-cleansing-gel). This one-step cleanser is optimized to remove mineral sunscreen, makeup, excess oil and impurities, and it has the potential to replace a double-cleanse routine, all the while enriching the skin's microbiome. Two-step facial cleansing routines, involving an oil-based balm to dissolve sunscreen and waterproof makeup followed by a water-based cleanser, are favored by consumers who want a thorough yet gentle approach to removing impurities without stripping the skin of its natural moisture. Now, consumers are saving themselves a step with innovative formulas like this one that offer multiple benefits in one bottle. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 55% | Activity: 50% | Freshness: 19% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Double Cleansing Simplified:** Innovative formulas like the Colorescience Barrier Pro 1-Step Cleanser are offering consumers a one-step solution to the popular two-step double cleansing routine. - **Enhancing the Skin's Microbiome:** The unique gel texture of the Barrier Pro 1-Step Cleanser not only removes impurities but also enriches the skin's microbiome, creating an opportunity for brands to develop similar products that prioritize skin health. - **Versatile Multi-benefit Products:** Consumers are increasingly drawn to multi-benefit products, such as the Barrier Pro 1-Step Cleanser, that can remove sunscreen, makeup, excess oil, and impurities, potentially disrupting the market for single-use cleansers. ### Industries Being Reshaped - **Skincare:** The skincare industry can explore the development of innovative one-step cleansers that offer the benefits of a double cleanse in a single product. - **Beauty:** In the beauty industry, there is an opportunity for brands to tap into the trend of multi-benefit products by introducing versatile cleansers like the Barrier Pro 1-Step Cleanser. - **Personal Care:** The personal care industry can capitalize on the popularity of double cleansing by creating convenient and efficient one-step cleansers that cater to consumers' desire for simplicity and effectiveness. ## Related on Trend Hunter - [One-Step Cleansing Balms](https://www.trendhunter.com/trends/melt-it-all-cleansing-balm.md) - [Barrier-Protecting Cleansers](https://www.trendhunter.com/trends/no-129-gentle-foaming-facial-cleanser.md) - [Double Cleansing Balms](https://www.trendhunter.com/trends/double-cleansing-balm.md) - [Rapid Facial Cleansers](https://www.trendhunter.com/trends/face-cleanse.md) - [Gentle Creamy Cleansers](https://www.trendhunter.com/trends/face-reality1.md) - [Bi-Phase Foaming Cleansers](https://www.trendhunter.com/trends/great-skin-double-cleanse.md) - [Transformative Two-Step Cleansers](https://www.trendhunter.com/trends/daily-cleansing-protocol.md) - [Barrier-Boosting Whipped Cleansers](https://www.trendhunter.com/trends/purifying-whipped-cleanser.md) - [Two-Step Facial Cleansers](https://www.trendhunter.com/trends/duocleanse.md)