# Postbiotic Skincare Balms The USANA Celavive's Postbiotic Barrier Balm Visibly Restores Dry Skin By Laura McQuarrie | Published 2024-05-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/barrier-balm References: [bellamedia.co](https://bellamedia.co/home/and-the-winners-are-bellas-2024-beauty-award-winners-are-your-new-favorites) & [usana](https://www.usana.com/ux/cart/en-US/product/366.010100)  The [USANA Celavive](https://www.trendhunter.com/trends/celavive) Postbiotic Barrier Balm is an ultra-hydrating cream with a balm-like finish that supports dry and problematic skin with postbiotic Lactobacillus Ferment, cupuacu butter, borage oil, a botanical blend and [five ceramides](https://www.trendhunter.com/trends/reversa-5-ceramides-prebiotic). This balm for comfortable, well-balanced skin works in harmony with the moisture barrier and as the brand describes, "acts like a second skin to seal in hydration, and helps visibly restore moisture levels." The rise of probiotic skincare has led consumers to embrace [postbiotic skincare solutions](https://www.trendhunter.com/trends/postbiotic-ingredient) as well, driven by a desire to enhance skin health by balancing the microbiome and leverage beneficial bacteria by-products. Made with sensitive skin in mind, this balm is free from fragrance, parabens, gluten and skin allergens. The USANA Celavive Postbiotic Barrier Balm was awarded a spot on BELLA magazine's 2024 Best in Skincare list. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 31% | Activity: 45% | Freshness: 24% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Microbiome Skincare:** An increasing number of skincare products now focus on enhancing the skin's microbiome for better skin health and resilience. - **Postbiotic Beauty Products:** As consumers become more knowledgeable about skincare, postbiotic formulations are gaining traction for their ability to support and augment the moisture barrier function. - **Sensitive Skin Solutions:** The market for skincare solutions tailored for sensitive skin is expanding, with products free from common irritants like parabens and fragrances becoming more popular. ### Industries Being Reshaped - **Skincare Industry:** The skincare industry sees a growing demand for innovative products that cater to the skin's microbiome and overall health. - **Natural Beauty Products:** The natural beauty products industry is booming as consumers prefer formulations that are free from harsh chemicals and allergens. - **Dermatological Solutions:** Investment in dermatological solutions is increasing as effective treatments for dry and problematic skin gain recognition and awards. ## Related on Trend Hunter - [Plumping Prebiotic Moisturizers](https://www.trendhunter.com/trends/biomebounce.md) - [Microbiome-Balancing Pet Balms](https://www.trendhunter.com/trends/pawbiome-pet-balm.md) - [Continuously Hydrating Balms](https://www.trendhunter.com/trends/lipidreplenishing-balm.md) - [Barrier Repair Body Moisturizers](https://www.trendhunter.com/trends/ceramide-body-moisturizer.md) - [Biomimetic Lipid Creams](https://www.trendhunter.com/trends/cool-as-a-cucumbers-barriersmith.md) - [Probiotic-Based Acne Treatments](https://www.trendhunter.com/trends/barrier-clear-treatment.md) - [Scientifically Backed Postbiotic Ingredients](https://www.trendhunter.com/trends/postbiotic-ingredient.md) - [Microbiome-Friendly Skincare Collections](https://www.trendhunter.com/trends/microbioskin.md) - [Nourishing Protective Skincare](https://www.trendhunter.com/trends/reversa-5-ceramides-prebiotic.md)