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# Fashion-Forward Tennis Shoes
adidas Releases the Barricade 2021 Tennis Shoe

By Niko Pajkovic | Published 2021-08-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/barricade-2021
References: [highsnobiety](https://www.highsnobiety.com/p/adidas-barricade-21-release-date-price/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+highsnobiety/rss) & [adidas](http://adidas.com)

Sportswear retailer [adidas](https://www.trendhunter.com/trends/y3-fw25-tennis) has just released the 'Barricade 2021,' an upgraded version of its most popular tennis shoe. Unlike past iterations of this high-performance sneaker, the 'Barricade 2021' is distinctly stylish and fashion-forward, giving it potential streetwear cross-over appeal.

The shoes consist of a minimalist upper, donning the brand's iconic three stripes on the interior while the exterior is printed with "adidas" in a retro-futuristic font. This model keeps the shoe's classic split sole design but adds a colored carbon fiber plate to its center. In addition, the sneakers will come equipped with the latest adidas sports footwear technology including AdiTuff, [AdiWear](https://www.trendhunter.com/trends/dropset-4), Bounce, Torsion, and GeoFit features.

While these shoes are intended to be worn on the court, their new, [fashionable elements](https://www.trendhunter.com/trends/basketball-sneaker-1) make them equally street-ready.

Image Credit: SAMHANDY

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 74% | Activity: 25% | Freshness: 10%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### What's Driving This Trend

- **Fashion-forward Sportswear:** There is an opportunity to create sportswear that is both functional and stylish.
- **Cross-over Streetwear Appeal:** There is an opportunity to create products that work in both performance and fashion spaces.
- **Incorporating Technology Into Fashion:** There is an opportunity to incorporate sports technology into fashion items.

### Who This Affects Most

- **Sports Retail:** The sports retail industry can benefit from offering products with cross-over appeal.
- **Fashion Retail:** The fashion retail industry can benefit from incorporating sports technology into fashion items.
- **Performance Apparel:** The performance apparel industry can benefit from offerings that blur the line between sportswear and streetwear.

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