# Barrel-Aged Soy Sauces The Blue Grass Barrel Aged Soy Sauce is Microbrewed in Kentucky By Michael Hemsworth | Published 2020-05-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/barrel-aged-soy-sauce References: [coolmaterial](https://coolmaterial.com/food-drink/blue-grass-barrel-aged-soy-sauce/) & [bourbonbarrelfoods](https://bourbonbarrelfoods.com/product/bluegrass-soy-sauce/) The Blue Grass Barrel Aged Soy Sauce is a premium product from the brand that will offer chefs and foodies alike with a flavorful way to enhance their favorite recipes. The sauce is microbrewed in Kentucky and has a flavor imparted thanks to the namesake [barrel aging process](https://www.trendhunter.com/trends/barrelaged-coffee) that goes into the making the product. This includes an oaky, mild flavor that will call to mind [Kentucky bourbons](https://www.trendhunter.com/trends/limitedproduction-bourbon) to enhance a wide array of recipes with an unexpectedly complex finish. The Blue Grass Barrel Aged Soy Sauce is priced at $9 per bottle and will help to enhance recipes or act as a finishing touch on a meal. This will impart a distinct flavor enhancement that goes beyond what a [conventional soy sauce](https://www.trendhunter.com/trends/soy-sauce-alternative) can do. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 7% | Activity: 30% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Barrel-aged Condiments:** Disruptive innovation opportunity: Create barrel-aged versions of other condiments like vinegars, hot sauces, or even mayonnaise. - **Microbrewed Products:** Disruptive innovation opportunity: Apply the microbrewing process to other food and beverage products like dressings, marinades, or even sodas. - **Flavor Complexification:** Disruptive innovation opportunity: Develop methods to enhance the flavor complexity of common ingredients in cooking, like spices, oils, or even basic seasonings. ### Industries Being Reshaped - **Gourmet Food:** Disruptive innovation opportunity: Expanding the gourmet food industry through unique and artisanal products that offer new flavor experiences. - **Craft Distilleries:** Disruptive innovation opportunity: Partnering with craft distilleries to explore collaborations that produce one-of-a-kind barrel-aged condiments. - **Foodservice & Restaurants:** Disruptive innovation opportunity: Incorporating barrel-aged sauces and condiments into menus to elevate the flavor profiles of dishes and differentiate from competitors. ## Related on Trend Hunter - [Versatile Culinary Soy Sauces](https://www.trendhunter.com/trends/heydoh.md) - [Soy Sauce Tasting Kits](https://www.trendhunter.com/trends/soy-sauce-tasting.md) - [Bold Bourbon Barrel Ales](https://www.trendhunter.com/trends/bourbon-barrel-ale.md) - [Barrel-Aged Milk Stouts](https://www.trendhunter.com/trends/barrelaged-milk-stout.md) - [India-Focused Sauce Iterations](https://www.trendhunter.com/trends/kikkoman-1.md) - [Versatile Umami Barbecue Sauces](https://www.trendhunter.com/trends/miso-teriyaki-bbq-sauce.md) - [Bourbon Barrel-Aged Brown Ales](https://www.trendhunter.com/trends/brown-ales.md) - [Limited-Production Bourbon Whiskeys](https://www.trendhunter.com/trends/tailgate-spirits.md) - [Tamari-Based Soy Sauces](https://www.trendhunter.com/trends/kimono-mom-umami-sauce.md)