# Intensely Sour Candy Chews The Barratt WHAM Extreme Stickpack is Packed with Flavor By Michael Hemsworth | Published 2024-05-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/barratt-wham-extreme-stickpack References: [retailtimes](https://retailtimes.co.uk/barratt-sweets-unveils-wham-extreme-stickpack/) & [instagram](https://www.instagram.com/barrattsweets/?hl=en)  The Barratt WHAM Extreme Stickpack is a new product from the [Valeo Foods Group](https://www.trendhunter.com/trends/barratt-soft-drinks)-owned brand that's slated to make its debut in the convenience store channel this season. The product features the signature flavor of tangy raspberry infused with the brand's intensely sour crystals that will deliver a burst of sour flavor in every bite. The product maintains a convenient profile with vibrant branding to boot, which will help to capture the attention of consumers when at their favorite convenience store location in the UK. Marketing Director at [Valeo Snackfoods](https://www.trendhunter.com/trends/barratt-favourites) Russel Tanner spoke on the new Barratt WHAM Extreme Stickpack saying, "This new product is sure to be a favourite with shoppers with its striking packaging and much-loved branding. The Extreme Stickpack is designed to capture attention and entice customers seeking a burst of intense flavour and extreme sour in a convenient format.” ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 34% | Activity: 42% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Intensely Sour Flavor Trends:** Unlock consumer preferences for extreme sour sensations with intensely sour candy chews like the Barratt WHAM Extreme Stickpack. - **Convenient Packaging Innovations:** Embrace convenience with vibrant stickpack designs that enhance product visibility and appeal to on-the-go consumers. - **Brand Attention Capture Strategies:** Utilize striking branding tactics to captivate consumer attention and stand out on convenience store shelves effectively. ### Where This Applies - **Confectionery Industry:** Innovate within the confectionery industry by incorporating intensely sour elements to create unique and memorable flavor experiences. - **Packaging Industry:** Explore packaging advancements that not only prioritize convenience but also elevate product aesthetics to attract modern consumers. - **Marketing Industry:** Leverage bold branding strategies to differentiate products and drive sales in competitive convenience store environments. ## Related on Trend Hunter - [Sour-Sweet Candy Straws](https://www.trendhunter.com/trends/apple-raspberry-flyers.md) - [Sourly Flavored Candy Chews](https://www.trendhunter.com/trends/airheads-sour.md) - [Nostalgic Novelty Candy Products](https://www.trendhunter.com/trends/barratt-ropes.md) - [Cost-Conscious Candy Products](https://www.trendhunter.com/trends/barratt-fun-fantastic-range.md) - [Candy-Inspired Soft Drinks](https://www.trendhunter.com/trends/barratt-soft-drinks.md) - [Sour-Sweet Berry Candies](https://www.trendhunter.com/trends/airheads-xtremes-very-berry.md) - [Extra-Sour Crispy Candy Products](https://www.trendhunter.com/trends/noomz-candy-range.md) - [Tiny Sour Gummy Candies](https://www.trendhunter.com/trends/fizzy-whizzy-weenie-worms.md) - [Lickable Sour Candy Drinks](https://www.trendhunter.com/trends/zed-candy.md)