# Pillowy Valentine's Candy Treats Barratt Sweet Shop Flumps Hearts are Arriving for Valentine's Day By Michael Hemsworth | Published 2026-02-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/barratt-sweet-shop-flumps-hearts References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/barratt-sweet-shop-launches-flumps-hearts-for-valentines-09-02-2026/) & [barratttreats](https://www.barratttreats.co.uk)  [Barratt Sweet Shop](https://www.trendhunter.com/trends/barratt-sweet-shop) Flumps Hearts have been debuted as a new take on the signature Flumps candies in celebration of Valentine's Day. The product consists of the soft, pillowy base of Flumps that are formed into heart-shaped pieces perfect for adding in a romantic touch to any snacking or gifting occasion. The product comes in £1.50 packets and are arriving now in celebration of the season of love, but will be arriving at retailers into March to make them a must-try this winter and spring. Chief Marketing Officer at [Valeo Foods UK](https://www.trendhunter.com/trends/barratt-soft-drinks) Michael Inpong spoke on the Barratt Sweet Shop Flumps Hearts saying, "We’re thrilled to launch Flumps Hearts – a fun, fresh twist on one of Barratt Sweet Shop’s most nostalgic sweets. The heart-shaped marshmallows and George the [Jaguar](https://www.trendhunter.com/trends/james-gin-gin-jaaag) bring personality and playful energy to every shelf, while the classic Flumps taste stays just as bold and irresistible as ever." ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 50% | Activity: 56% | Freshness: 65% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Personalized Season-themed Sweets:** Holiday-specific candy designs like heart-shaped marshmallows provide brands with opportunities to tailor products to seasonal consumer emotions and gifting occasions. - **Nostalgic Confectionery Revivals:** Classic candies such as Barratt Sweet Shop's Flumps are being revitalized with modern twists, tapping into nostalgic consumer sentiments while appealing to new generations. - **Interactive Candy Branding:** Incorporating playful characters, like George the Jaguar, alongside familiar products creates a dynamic visual experience that enhances brand engagement and storytelling. ### Where This Applies - **Confectionery:** The introduction of seasonally themed candies offers confectionery brands an avenue to increase product variety and capture seasonal purchasing trends. - **Gift and Seasonal Retail:** Stores focusing on seasonal and romantic gifting can capitalize on uniquely shaped sweets to broaden their product offerings for Valentine's Day shoppers. - **Nostalgia Marketing:** Brands leveraging nostalgia can reintroduce beloved products with innovative spins, attracting consumers seeking comfort in familiar tastes. ## Related on Trend Hunter - [Valentine's Day Cereal Lines](https://www.trendhunter.com/trends/general-mills-3.md) - [Romantic Candy Brand Cosmetics](https://www.trendhunter.com/trends/sunkissed-x-love-hearts.md) - [Heart-Shaped Veggie Snacks](https://www.trendhunter.com/trends/valentines-mini-hearts-snack.md) - [Romantic Assorted Bite-Sized Treats](https://www.trendhunter.com/trends/ritter-sport-valentines-day.md) - [Low-Sugar Heart Gummies](https://www.trendhunter.com/trends/sweet-hearts-valentines-edition.md) - [Speckled Easter Chocolate Snacks](https://www.trendhunter.com/trends/poppets-poppeggs.md) - [Textural Romantic Candy Ranges](https://www.trendhunter.com/trends/bebeto-valentines-day.md) - [Heart-Shaped Valentine’s Day Chocolates](https://www.trendhunter.com/trends/gardners-candies.md) - [Shareable Low-Sugar Candies](https://www.trendhunter.com/trends/smartsweets-strawberry-hearts.md)