# Eco-Focused Candy Packaging The Barratt Favourites Variety Tub is Recyclable By Michael Hemsworth | Published 2022-10-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/barratt-favourites References: [foodbev](https://www.foodbev.com/news/barratt-adds-new-recyclable-variety-confectionery-tub-to-portfolio/) & [valeoconfectionery](https://valeoconfectionery.com/barratt)  The Barratt Favourites variety tub is being launched by the [Valeo Snackfoods](https://www.trendhunter.com/trends/barratt-soft-drinks) confectionery brand as a way for consumers to access some of their favorite sweets. The product is being launched in the UK and features [fully recyclable packaging](https://www.trendhunter.com/trends/fully-recyclable-paper-wrapper) that is crafted using 85% less plastic compared to the previous Barratt tubs. The translucent plastic lid on the package is also crafted using 30% recycled plastic to give it even more of an eco-focused edge over the competition. The Barratt Favourites variety tub features a 500-gram size that's priced at £3.50 and is arriving just in time to coincide with the Halloween season. The product features an array of [individually wrapped candies](https://www.trendhunter.com/trends/hancocks-1) for consumers to enjoy. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 56% | Activity: 59% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Packaging:** There is potential for innovating new types of recyclable packaging that will reduce waste and differentiate brands in the food and beverage market. - **Sustainable Sweets:** More consumers are becoming environmentally conscious and are seeking out sustainably sourced ingredients and production methods in their confectionery products. - **Reduced Plastic Packaging:** Reducing the amount of plastic used in packaging while still maintaining product quality will become essential as consumers continue to prioritize sustainable, eco-friendly products. ### Sectors Adopting This - **Confectionery:** Innovative packaging and sustainable ingredients could be a key factor in differentiating companies and enticing consumers in the competitive confectionery market. - **Retail:** Retailers can explore new ways to reduce plastic waste through alternative packaging options and by encouraging customers to recycle their packaging. - **Food and Beverage:** The trend towards eco-friendly packaging and sustainable food sourcing is relevant across all sectors of the food and beverage industry as more consumers become aware of their impact on the environment. ## Related on Trend Hunter - [Cost-Conscious Candy Products](https://www.trendhunter.com/trends/barratt-fun-fantastic-range.md) - [Reduced Plastic Candy Packaging](https://www.trendhunter.com/trends/bonds-of-london.md) - [Candy-Inspired Soft Drinks](https://www.trendhunter.com/trends/barratt-soft-drinks.md) - [Paper-Made Chocolate Packaging](https://www.trendhunter.com/trends/nestl-quality-street.md) - [Recycled Plastic Candy Packaging](https://www.trendhunter.com/trends/berry-global-group-and-mars.md) - [Paper-Packaged Chocolate Bars](https://www.trendhunter.com/trends/walkers-chocolates.md) - [Value-Minded Pouched Candy Products](https://www.trendhunter.com/trends/pick-n-mix-candies.md) - [Eco Easter Product Packaging](https://www.trendhunter.com/trends/ferrero-easter-range.md) - [Plastic Conservation Drink Packaging](https://www.trendhunter.com/trends/100-recycled-bottle-packaging.md)