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# Rugged Simplistic Functional Sneakers
FUTUR and Mephisto Work Together on the Barracuda Silhouette

By Amy Duong | Published 2020-09-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/barracuda
References: [hypebeast](https://hypebeast.com/2020/9/story-mfg-helix-jacket-garbstore-sustainable-vegan)

Parisian brand FUTUR works in collaboration with French footwear brand [Mephisto](https://www.trendhunter.com/trends/break-spectrum) on a pair of the Barracuda model, which is co-founder Felix Schaper's favorite design. The shoe's upper this time around features white leather materials blended together with cream suede for subtle tonal contrast and textural detailing.

The premium construction is perfectly equipped with the [GORE-TEX support](https://www.trendhunter.com/trends/goretex-gazelle) to make it durable. In terms of branding details, motifs nodding to Mephisto can be found below the shoe's collar and at the tongue tag with GORE-TEX accents at the plaque found at the mid-panel across the lateral side. Additional details include the silver tonal D-ring eyelets that hold together the laces, which are done in a white and red tonal palette intricately woven.

Image Credit: FUTUR

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 4% | Activity: 6% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Premium Construction:** Opportunity for footwear brands to incorporate high-quality materials and advanced technologies in their product offerings.
- **Textural Detailing:** Potential for brands to add unique textures and materials to sneakers for a more visually appealing design.
- **Collaborative Designs:** Opportunity for brands to collaborate and create innovative sneaker designs that combine different styles and aesthetics.

### Who This Affects Most

- **Footwear:** Footwear companies can explore new design concepts and collaborate with other brands to create functional and stylish sneakers.
- **Fashion:** Fashion industry can incorporate textural detailing and premium construction in their sneaker designs, offering consumers more high-end options.
- **Technology:** Technology companies can explore incorporating advanced materials and technologies, such as GORE-TEX, in the manufacturing of sneakers.

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