# Gen Z-Targeted Lemonade Drinks Barr Fruity Lemonade Comes in Two Flavors By Michael Hemsworth | Published 2022-05-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/barr-fruity-lemonade References: [talkingretail](https://www.talkingretail.com/products-news/soft-drinks/barr-boosts-its-range-of-lemonades-26-05-2022/) & [agbarr](https://www.agbarr.co.uk/our-brands/)  The Barr Fruity Lemonade drinks are launching in the UK to provide consumers with a flavorful refreshment to enjoy this summer. The drinks were created with Generation Z in mind to offer consumers aged 12 to 24 years old with a bold, fruit forward refreshment to sip. The drink comes in two flavors including Cherry and Blue, which will both launch at a variety of retailers starting next month. Marketing Director Adrian Troy spoke on the new Barr Fruity Lemonade saying, "Barr Fruity Lemonades offers shoppers something really quite different, blending big, full-on fruit flavours with a refreshing lemonade finish. In consumer research with 12- to 24-year-olds, both new flavours performed extremely well. More than 85% said they would buy it again and 77% of non-Barr drinkers confirmed intent to purchase.” ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 48% | Activity: 72% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Gen Z-targeted Beverages:** Opportunity for companies to develop and market drinks specifically designed to appeal to the preferences of Gen Z consumers, who prioritize bold flavors and unique experiences. - **Fruity Flavor Combinations:** An opportunity to experiment with fruit-forward flavor combinations that offer consumers a unique and refreshing taste experience. - **Innovative Packaging Design:** An opportunity to design creative and visually exciting packaging that will capture the attention of younger consumers and stand out on the shelf. ### Who This Affects Most - **Beverage Industry:** Companies in the beverage industry can develop new products and marketing strategies that will target Gen Z consumers and their specific preferences. - **Retail Industry:** Retailers can feature Gen Z-targeted beverages prominently in their stores and online, appealing to younger consumers who are always looking for new and exciting products. - **Packaging Industry:** Packaging companies can help brands design and manufacture innovative packaging that will stand out on the shelf and attract younger consumers. ## Related on Trend Hunter - [Candy-Inspired Soft Drinks](https://www.trendhunter.com/trends/barratt-soft-drinks.md) - [Bodacious Soda Ranges](https://www.trendhunter.com/trends/tango-zerod.md) - [Gen Z-Targeted Flavored Colas](https://www.trendhunter.com/trends/pepsi-zero-sugar-flavors.md) - [Limited-Edition Summertime Sodas](https://www.trendhunter.com/trends/j2o-dragonberry.md) - [Fantastical Fruit-Flavored Drinks](https://www.trendhunter.com/trends/squeezit.md) - [Athletic Demand-Driven Beverages](https://www.trendhunter.com/trends/new-boost-drinks.md) - [Fruit-Forward Bottled Sodas](https://www.trendhunter.com/trends/tango.md) - [Extra-Fruity Zero-Sugar Sodas](https://www.trendhunter.com/trends/calypso-soft-drinks.md) - [Frosty Refreshment Soda Flavors](https://www.trendhunter.com/trends/irnbru-xtra.md)