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# Circus City Captures
Matt Hoyle's Barnumville Series Shows Where Performers Go Off Season

By Meghan Young | Published 2011-07-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/barnumville
References: [neatorama](http://www.neatorama.com/2011/07/10/barnumville/) & [matthoyle](http://www.matthoyle.com/#/Fine)

If you ever wondered where circus performers went during the off season, or simply for a bit of rest, the Barnumville photo series will be incredibly informative. A [surreal yet serious](https://www.trendhunter.com/trends/surreal-street-art-1) shoot, it tells the story of a town in northwest Florida called Barnumville.

Dark and eerie, the Barnumville photo series was shot by Matt Hoyle, who is known best for his storytelling portraiture work. Part of his larger fascination with circus performers in general, the Barnumville photo series is a more stylized imaginative exploration of this culture. In fact, he did a previous [Barnumville](http://www.trendhunter.com/trends/circus-inspired-photography-matt-hoyle-shows-the-human-side-of-circus-perfo) shoot that focused on real-life portraits of these performers.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 88% | Activity: 81% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Off-season Downtime:** Exploring opportunities in creating entertainment or training programs for circus performers during downtime.
- **Stylized Exploration of Cultures:** Developing creative and imaginative storytelling portraiture for people and cultures with unique narratives.
- **Surreal Eerie Imagery:** Exploring ways to incorporate surreal and eerie imagery into advertising or marketing campaigns to create a more unique brand identity.

### Industries Being Reshaped

- **Entertainment:** Opportunities in developing entertainment and training programs for circus performers during downtime.
- **Photography:** Opportunities in creating imaginative and stylized portraiture for people and cultures with unique narratives.
- **Advertising:** Opportunities in incorporating surreal and eerie imagery into advertising or marketing campaigns to create a more unique brand identity.

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