# Free-Range Animal Crackers Barnum's Animal Crackers Now Feature PETA-Friendly Packaging By Katherine Pendrill | Published 2018-08-23 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/barnums-animal-crackers References: [delish](https://www.delish.com/food/a22802356/animal-crackers-roam-free-peta/) & [npr.org](https://www.npr.org/2018/08/21/640584749/no-more-cages-new-animal-cracker-packaging-sets-the-mighty-beasts-free) While free-range is a phrase usually associated with eggs and meat, now the term also applies to the safari creatures on the front of the Barnum's Animal Crackers box. For years, Barnum's Animal Crackers has featured packaging which shows tigers, hippos, and other exotic animals in cages on a boxcar. However, [PETA](https://www.trendhunter.com/trends/animal-intelligence) recently petitioned the company to change it's packaging to one that would "reflect a society that "no longer tolerates caging and chaining exotic animals for circus shows." In response, Barnum's released [new packaging](https://www.trendhunter.com/trends/higgidy) that shows a zebra, lion, giraffe, and other creatures uncaged, and walking side-by-side. As a spokesperson for Nabisco's parent company [Mondelēz International](https://www.trendhunter.com/trends/wild-thingz) explains, "To continue to make the brand relevant for years to come, we felt this was the right time for the next evolution in our design, now showing the animals in a natural habitat." While the product remains unchanged, the packaging change reflects the growing consumer demand for brands to reflect changing values around animal and environmental issues. Image Credit: *Nabisco.* ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 17% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Animal Welfare Packaging:** Packaging that showcases animal welfare and ethical considerations presents an opportunity for brands to appeal to conscious consumers. - **Consumer-driven Packaging:** Consumers are increasingly demanding packaging that aligns with their social values, creating opportunities for brands to differentiate themselves through packaging design. - **Authenticity and Transparency in Packaging:** Consumers are looking for more transparency and authenticity in the products they buy, particularly in regard to environmental and ethical considerations. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore new packaging design opportunities that align with changing consumer values around animal welfare and the environment. - **Consumer Goods:** As consumer values continue to shift, consumer goods companies can differentiate themselves through packaging design that reflects these values. - **Retail and E-commerce:** Retailers and e-commerce companies can appeal to conscious consumers by providing product information and packaging that highlights product authenticity, transparency, and ethical considerations. ## Related on Trend Hunter - [Candy-Covered Animal Crackers](https://www.trendhunter.com/trends/reeses-dipped-animal-crackers.md) - [Farmer-Celebrating Egg Branding](https://www.trendhunter.com/trends/nestfresh-branding.md) - [Eco-Friendly Cracker Packaging](https://www.trendhunter.com/trends/jacobs-crackers-selection.md) - [Pasture-Raised Eggs](https://www.trendhunter.com/trends/organic-eggs.md) - [Free-Roaming Animal Meats](https://www.trendhunter.com/trends/knepp-wild-range-meat.md) - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [Nostalgic Pink-Hued Wafer Snacks](https://www.trendhunter.com/trends/pink-cheetah-wafers.md) - [Refreshed Snack Packaging](https://www.trendhunter.com/trends/marys-gone-cracker.md) - [Eco Easter Product Packaging](https://www.trendhunter.com/trends/ferrero-easter-range.md)