# LGBT-Friendly Fashion Ads The Barneys Spring 2014 Campaign Stars 17 Transgender Models By Meghan Young | Published 2014-01-31 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/barneys-spring-2014 References: [refinery29](http://www.refinery29.com/2014/01/61578/barneys-ads-transgender-models) & [barneys](http://www.barneys.com/) The Barneys Spring 2014 ad campaign is yet another example of the fashion industry getting some things right. Although it has come under scrutiny due to out-of-control eating disorders and blatant Photoshopped images portraying an impossible beauty standard, this campaign along with [Deisel](http://www.trendhunter.com/trends/diesel-spring-2014)'s recent one starring Jillian Mercado, a wheelchair-bound reporter suffering from muscular dystrophy, shows that it might be turning over a new leaf. Starring 17 [transgender models](https://www.trendhunter.com/trends/united-by-vanity), the Barneys Spring 2014 ad campaign is heartwarmingly titled 'Brothers, Sisters, Sons and Daughters.' It celebrates the transgender community in an earnest, beautiful way. Although promoting [luxury fashion](https://www.trendhunter.com/trends/on-your-own-time), the photoshoot goes beyond a marketing ploy. 10% of the sales made on February 11 at Barneys flagship stores and online will be donated to associated [LGBT organizations](https://www.trendhunter.com/trends/brooks-running-x-jzd-collection). ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 79% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Lgbt-inclusive Advertising:** Development of advertising campaigns and marketing strategies that include and celebrate the diversity of LGBT community. - **Transgender Representation in Fashion:** Increase in the visibility and representation of transgender individuals, models, designers, and participants in the fashion industry. - **Socially Conscious Marketing:** Rise of brands using their marketing as a platform to advocate for social causes and initiate tangible support for disadvantaged communities. ### Industries Being Reshaped - **Fashion Industry:** The industry has an opportunity to expand its offerings and increase revenue by developing and marketing inclusive clothing lines for transgender individuals. - **Marketing and Advertising Industry:** Agencies and brands can capitalize on the trend of socially-conscious marketing by developing and promoting campaigns centered around diversity and inclusion. - **LGBT Organizations and Nonprofits:** These organizations that support and represent the LGBT community can benefit from partnerships with fashion brands and collaborations on marketing initiatives that centralize the trans community. ## Related on Trend Hunter - [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md) - [Celebratory LGBTQ Haircare Campaigns](https://www.trendhunter.com/trends/pantene-beautifulgbtq-campaign.md) - [Representation-Focused Toy Dolls](https://www.trendhunter.com/trends/laverne-cox-1.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md) - [Inclusive Retail Displays](https://www.trendhunter.com/trends/primark-sophie.md) - [Inclusive Denim Campaigns](https://www.trendhunter.com/trends/torrid-jeans-for-life.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md)