# Bands as Fashion Models The Virgins Strike a Pose in Barneys NY Catalog By mediterranean | Published 2009-03-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/barneys-ny-catalog References: [homotography.blogspot](http://homotography.blogspot.com/2009/03/barney-virgins-cole-mohr-josh-beech.html) & [barneys](http://www.barneys.com/) The members of American band The Virgins play dress-up and are featured as models in the new Barneys New York Spring/Summer 2009 catalog. The Virgins are joined by other models, including Texan Cole Mohr and British model Josh Beech. Interestingly, Josh Beech happens to be a rocker who turned into a [professional model](https://www.trendhunter.com/trends/luxury-menswear-campaign). Beech is the lead singer of British alt-rock band Snish. Music and fashion go hand in hand, so it is not surprising that the fashion industry is turning to these rockers for a little more edge. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 75% | Activity: 32% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Rockers as Fashion Models:** Fashion industry is leveraging the appeal of musicians to add edge and style to their campaigns. - **Celebrity Cross-industry Collaborations:** Collaborations between musicians and fashion brands create unique marketing opportunities by merging different forms of art and entertainment. - **Blurring of Music and Fashion Boundaries:** The integration of musicians into the fashion industry challenges traditional boundaries and creates innovative and disruptive fashion campaigns. ### Where This Applies - **Fashion:** Fashion industry can explore collaborations with musicians to tap into their fanbase and create unique and stylish campaigns. - **Music:** Musicians can venture into modeling and fashion collaborations to expand their brand and explore new revenue streams. - **Entertainment:** The entertainment industry can facilitate cross-industry collaborations between musicians and fashion brands to create engaging and memorable campaigns. ## Related on Trend Hunter - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Music-Themed Fashion Apps](https://www.trendhunter.com/trends/upstream.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Singer-Collaborative Fashion Capsules](https://www.trendhunter.com/trends/joe-jonas-and-scotch-soda.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Rising Rockstar Workwear Collaborations](https://www.trendhunter.com/trends/rising-rockstar-blondshell.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md)