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# Seductively Delicious Ads
Barneys' ‘Have a Foodie Holiday' Campaign is Decadent and Se

By Summer Luu | Published 2010-11-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/barneys-have-a-foodie
References: [highsnobette](http://www.highsnobette.com/news/2010/11/04/nobuyoshi-araki-food-fetish-images-for-barneys-holiday-campaign/)

Japanese photographer Nobuyoshi Araki was invited to be a part of Barneys' 'Have a Foodie Holiday' campaign, creating the intriguing works featured here.

With a tasteful eye, Araki photographed model and actress Kiko Mizuhara in food fetish images for a very interesting look. In suggestive poses with cherries, fish and other fruits, Mizuhara will definitely have viewers drooling over this Barneys' 'Have a Foodie Holiday' campaign.

**Implications** - Partnering any topic with some sort of sexual element attracts a wider audience than just taking a clean-cut approach. Consumers are looking for both sensuality and practicality in the purchases they make. Companies could attract more customers by injecting some sex appeal into their products.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 57% | Activity: 74% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Food-sex Ads:** Combining food and sex in advertising could attract a wider audience.
- **Suggestive Advertising:** Incorporating sexual elements in ads could provide a sensuous aspect to the product/service.
- **Provocative Marketing:** Provocative marketing can be used to attract attention and create a buzz around a brand or product.

### Sectors Adopting This

- **Fashion:** Fashion companies could incorporate suggestive imagery to promote products and create a unique campaign.
- **Food and Beverage:** Food and beverage companies that use provocative imagery could make their products stand out among competitors.
- **Advertising:** Advertising agencies could experiment with unconventional and daring campaigns to differentiate themselves and their clients from the competition.

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