# Charitable Jean Dresses Barney's and ELLE Team Up for Recycled Jeans Auction By Andrew Robichaud | Published 2009-06-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/barneys-elle-oceana-auction References: [stores.shop.ebay](http://stores.shop.ebay.com/Auction-Cause/Barneys.html#item2ea4e195c9) Project Blue has brought many notable names from the fashion world together for a great cause. Project Blue is an auction currently in progress through [eBay](https://www.trendhunter.com/trends/endless-runway) in which [recycled denim fashion](https://www.trendhunter.com/trends/coach-and-poshmark) can be purchased by the highest bidder with the proceeds going to Oceana, the world's largest advocacy group for the protection of marine life. Fashion designers: Alexander Wang, Ann Demeulemeester, Bottega Veneta, Derek Lam, Rodarte, Rogan, Stella McCartney and Versace have been collecting old denim fabrics in order to put together these wonderful pieces. The auction is closed as of tomorrow. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 80% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Recycled Fashion:** Creating sustainable clothing by repurposing old denim fabrics. - **Charitable Auctions:** Using auctions to raise funds for nonprofit organizations. - **Environmental Advocacy:** Supporting organizations focused on protecting marine life through fashion initiatives. ### Who This Affects Most - **Fashion:** The fashion industry can explore sustainable and environmentally friendly practices by incorporating recycled materials into their designs. - **Nonprofit:** Nonprofit organizations can consider using auctions as a fundraising method to generate support for their causes. - **Environmental Conservation:** Organizations and companies working towards protecting marine life can collaborate with fashion designers to raise awareness and funds through fashion initiatives. ## Related on Trend Hunter - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md) - [Designer-Led E-Commerce Partnerships](https://www.trendhunter.com/trends/willy-chavarria1.md) - [Eco-Minded Denim Capsules](https://www.trendhunter.com/trends/bayeas.md) - [Denim Take-Back Events](https://www.trendhunter.com/trends/target-5.md) - [Eco-Conscious Denim Collections](https://www.trendhunter.com/trends/mango-jeans.md) - [Closet-Clearing Challenges](https://www.trendhunter.com/trends/closet-clearout-challenge.md) - [Eco-Friendly Denim Dyes](https://www.trendhunter.com/trends/retro-dye.md) - [Denim-Wrapped Private Planes](https://www.trendhunter.com/trends/gstar-raw1.md)