# Hipster High Fashion Models Stir-Up a Little Trouble in the Barneys CO-OP Fall 2009 Catalogue By Marissa Liu | Published 2009-09-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/barneys-co-op1 References: [fashiongonerogue](http://www.fashiongonerogue.com/2009/09/viktoriya-sasonkina-karlie-kloss-for-barneys-co-op-fall-09/#more-12841) & [barneys](http://www.barneys.com/CO-OP) Channeling the ever-appealing hipster style, [Barneys](https://www.trendhunter.com/trends/hourglass-and-barneys-new-york)' New York styles top models Viktoriya Sasonkina and Karlie Kloss in [edgy designs](https://www.trendhunter.com/trends/hm-x-glenn-martens) for Barneys CO-OP. The CO-OP is a stand-alone department of the famed retailed that offers offers casual apparel and accessories catered to a younger market. In the [Fall 2009 Barneys CO-OP catalogue](https://www.trendhunter.com/trends/winter-2025-campaign) Sasonkina and Kloss wear pieces by Alexander Wang, Hussein Chalayan and Rag & Bone as they make a little mischief in a warehouse setting. Asymmetrical hair-cuts and dark black lips round out the punkish hipster look. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 66% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Hipster High Fashion:** The trend of embracing the hipster sub-culture in high fashion has gained traction and is an opportunity for established brands to appeal to younger markets. - **Alternative Model Casting:** Alternative models, such as those with asymmetrical haircuts and dark makeup, are being used more frequently in high-end fashion campaigns as a way of appealing to a more diverse consumer base. - **Edgy Fashion Designs:** The use of fashion designs with an edgy, punk aesthetic, including those by designers like Alexander Wang and Rag & Bone, is becoming more popular in high-end fashion is an opportunity for smaller indie labels to cater to this emerging trend. ### Where This Applies - **Fashion Industry:** The high fashion industry is being disrupted by the emergence of the hipster aesthetic, which is leading to new opportunities for established brands and emerging designers alike. - **Modeling Industry:** The alternative and diverse style of models, including those with asymmetrical haircuts and unique looks, is creating opportunities for underrepresented groups in the fashion industry. - **Retail Industry:** The use of alternative models and edgier designs in high-end fashion campaigns is creating new markets and opportunities in retail for both stocked labels and emerging designers. ## Related on Trend Hunter - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Brand Staple-Highlighting Luxe Fashion](https://www.trendhunter.com/trends/rathbonenewman.md) - [Collaborative Fashion Denim Collections](https://www.trendhunter.com/trends/cobranded-jeans.md)