# Gilded Flagship Makeovers The Barneys Beverly Hills Store Recently Experienced a Modern Update By Rebecca Byers | Published 2015-05-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/barneys-beverly-hills References: [retaildesignblog.net](http://retaildesignblog.net/2015/05/14/barneys-beverly-hills-by-steven-harris-architects-los-angeles-california/) The [Barneys Beverly Hills](https://www.trendhunter.com/trends/hourglass-and-barneys-new-york) flagship store recently received a stunning makeover that has entirely reinvented the upscale retail space. Following similar upgrades at the Barneys New York flagship, the newly unveiled retail experience is characterized by white ceilings that make the floors seemingly stretch on forever and golden fixtures that infuse the space with a feeling of merited luxury. Designed in a multiphase, joint effort between New York-based firms Steven Harris Architects and Rees Roberts + Partners, the new Barneys Beverly Hills boasts an [upscale restaurant](https://www.trendhunter.com/trends/house-of-dior-new-york) and an epic neo-Baroque statement staircase that commands attention in the center of the room. The updated Barneys Beverly Hills flagship also boasts an [8,000-square-foot cosmetics department](https://www.trendhunter.com/trends/cosmetics-and-beauty-department) and chic marble floors that liken the retail space to something of a palace. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 49% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Luxury Flagship Rebranding:** Upscale retail spaces are undergoing makeovers and rebranding efforts to appeal to modern and high-end consumers. - **Neo-baroque Interior Design:** Designers are creating grand, statement-making staircases and incorporating opulent fixtures to infuse retail spaces with luxurious charm. - **Palace-like Retail Spaces:** Retail spaces are incorporating chic marble floors and white, airy ceilings to create a regal and palatial shopping experience. ### Industries Being Reshaped - **Luxury Retail:** The luxury retail industry must continue to evolve and update their flagship stores in order to meet the evolving tastes of high-end consumers. - **Interior Design:** Interior designers are incorporating high-end finishes and statement pieces in retail spaces to create immersive, luxurious experiences. - **Cosmetics and Beauty:** Cosmetics and beauty departments in retail spaces are being expanded and upgraded to create more immersive and high-end shopping experiences. ## Related on Trend Hunter - [Architecturally Inspired Luxury Boutiques](https://www.trendhunter.com/trends/luxury-boutique.md) - [Luxury Flagship Redesigns](https://www.trendhunter.com/trends/luxury-flagship-redesign.md) - [Premium Retail Destinations](https://www.trendhunter.com/trends/noa-santos.md) - [Raw Architecture-Inspired Retail Interiors](https://www.trendhunter.com/trends/balenciaga-flagship-store.md) - [Ultra-Opulent Jewelry Boutiques](https://www.trendhunter.com/trends/luxury-jewelry-brand-bulgari.md) - [Curated Intimate Retail Experiences](https://www.trendhunter.com/trends/alaa-flagship-store.md) - [Minimally Designed Fashion Boutiques](https://www.trendhunter.com/trends/burberry-store.md) - [Substantial Retail Environment Redesigns](https://www.trendhunter.com/trends/cosmetics-and-beauty-department.md) - [Energetic Green Retail Makeovers](https://www.trendhunter.com/trends/longchamp-store.md)