# Heritage Interior Chocolate Shops Built Works Opens Up a New Barnaby Shop in Covent Garden By Amy Duong | Published 2024-12-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/barnaby-shop References: [dezeen](https://www.dezeen.com/2024/12/26/morrisstudio-built-works-barnaby-shop-london/) & [built.works](https://built.works/)  London's [Covent Garden](https://www.trendhunter.com/trends/covent-garden-apartment) is home to the newest Barnaby shop which has been designed by Morristudio and architecture firm [Built Works](https://www.trendhunter.com/trends/yogis-cabin). The brand produces [elevated chocolate bars](https://www.trendhunter.com/trends/gnaw-chocolate-bar) inspired by childhood goods and the space aims to reflect that same notion with a timeless appeal of the products. Morris set up his studio after he was a design editor at Monocle magazine and in works with the branding agency Winkcreative. He shares, "We tried to create something relatively serious but high on charm. A lot of current confectionery brands are aimed at Gen Z – big on colour, bling, shiny things. We wanted to appeal to a slightly older crowd – someone for whom the nostalgia of a typical chocolate bar would resonate – to create a longer lasting consumer base." Image Credit: Ollie Tomlinson ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 22% | Activity: 12% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Nostalgia-driven Retail Design:** Retail design centered around nostalgia offers an opportunity for businesses to attract mature consumers seeking emotional connections rather than flashy visual appeal. - **Heritage-inspired Branding:** Brands that leverage heritage-inspired elements in their identity can stand out in saturated markets by fostering deeper customer loyalty. - **Elevated Everyday Goods:** Providing premium versions of everyday products presents a chance for companies to tap into consumers' desire for familiar yet luxurious experiences. ### Industries Being Reshaped - **Retail Interior Design:** The retail interior design industry can innovate by incorporating sentimental elements that create more immersive brand experiences. - **Luxury Confectionery:** Luxury confectionery businesses can differentiate themselves by focusing on heritage and artisanal approaches that enhance the perceived value of their products. - **Branding and Marketing:** In branding and marketing, firms have the chance to innovate by blending classic aesthetics with modern sensibilities to appeal to diverse demographics. ## Related on Trend Hunter - [Luxury London Chocolate Shops](https://www.trendhunter.com/trends/love-cocoa-store.md) - [Vegan Confectionery Store Concepts](https://www.trendhunter.com/trends/vegan-confectionery-store.md) - [Demountable Wooden Retail Spaces](https://www.trendhunter.com/trends/present-correct1.md) - [Minimally Designed Fashion Boutiques](https://www.trendhunter.com/trends/burberry-store.md) - [Modernized Dark Chocolates](https://www.trendhunter.com/trends/cadbury-bournville.md) - [Immersive Brand Architecture](https://www.trendhunter.com/trends/loacker-galaxy.md) - [Pastel Palette Retail Stores](https://www.trendhunter.com/trends/aro-archive.md) - [Plant-Based Chocolate Pop-Ups](https://www.trendhunter.com/trends/plant-bars.md) - [Romantic Eyewear Store Interiors](https://www.trendhunter.com/trends/eyewear-store-interior.md)