# Conscious Californian Casuals Barnabas Clothing Donates a Portion of Sales to HIV/AIDS Support By Tiana Reid | Published 2012-05-31 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/barnabas-clothing References: [facebook](https://www.facebook.com/BarnabasClothes) & [barnabasclothing](http://www.barnabasclothing.com) If you take a look at Pasadena-based Barnabas Clothing, you'll hands-down get the laid-back vibe and ethos of this young company. But this isn't your average California-cool brand. At the center of it all is the desire to shine positivity onto the world. Through clothing? Really? “I want this to be more than just having a name or a brand,” founder [Alexander Aquino told Collide Magazine](http://www.theclause.org/collide/2012/04/barnabas-clothing/). “I want the brand to be a lifestyle that encourages other people to really stand for positive choices, role modeling and a good message.” In addition, the purpose-driven brand donates 10% of sales to [The Living Room International](http://www.livingroominternational.org/), which is an NGO that supports those with (and affected by) HIV/AIDS in Western Kenya. Jake Short of Disney's A.N.T. Farm is a backer of Barnabas and even has [his own limited edition tee](http://www.barnabasclothing.com/products/jakeshort-tee). With a children's line, the company is kid-oriented (but also offers men's and women's sizes) and is part of a wider pattern of children's clothing with a socially conscious mission. Because why would you think kids don't care about the world? **Contact Information** Barnabas Clothing [website](http://www.barnabasclothing.com/) Barnabas Clothing on [Facebook](https://www.facebook.com/BarnabasClothes) Barnabas Clothing on [Twitter](https://twitter.com/#!/BarnabasLife) ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 56% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Positive Consumption Attitudes:** Barnabas Clothing's approach in encouraging people to stand for positive choices creates an opportunity to tap into a market segment that values positive consumption attitudes. - **Socially Conscious Children's Clothing:** Barnabas Clothing's kid-oriented line adds to a wider pattern of children's clothing with a socially conscious mission that creates an opportunity for more ethical kids clothing brands. - **Support for HIV/AIDS in Developing Countries:** Barnabas Clothing's donation to The Living Room International's goal of supporting HIV/AIDS in Western Kenya creates an opportunity for other businesses to support similar causes in developing countries. ### Sectors Adopting This - **Apparel Manufacturing and Retail:** Barnabas Clothing's ethical and socially conscious approach creates an opportunity for a new segment in the apparel industry that values responsible production and positive consumerism. - **Nonprofit Organizations:** NGO's supporting HIV/AIDS research and care, such as The Living Room International, can benefit from partnering with businesses like Barnabas Clothing to gain more attention and funding. - **Children's Products and Services:** Barnabas Clothing's kid-oriented socially conscious line creates an opportunity for parents to align their consumption habits with their values and for more businesses to offer similar ethical options for children. ## Related on Trend Hunter - [Brand-Led Disaster Relief Efforts](https://www.trendhunter.com/trends/disaster-relief-efforts.md) - [Homelessness-Supporting Blanket Designs](https://www.trendhunter.com/trends/paul-klein.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Wildfire Relief Apparel Lines](https://www.trendhunter.com/trends/clare-v.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Viral Oversized Waistband Hoodies](https://www.trendhunter.com/trends/unfinished-apparel.md) - [Charitable AIDS-Focused Medical Scrubs](https://www.trendhunter.com/trends/hivaids-prevention.md) - [Timeless Knit Apparel](https://www.trendhunter.com/trends/mudana-clothing.md) - [Sustainable Play Clothes](https://www.trendhunter.com/trends/sustainable-play-clothes.md)