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# Barley-Infused Spirits
Crown Royal Unveils Its Noble Collection: Barley Edition

By Mickey Phoon | Published 2023-04-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/barleyinfused-spirit
References: [prnewswire](https://www.prnewswire.com/news-releases/crown-royal-completes-long-standing-noble-collection-with-the-release-of-barley-edition-whisky-301787193.html)

![Barley-Infused Spirits](https://cdn.trendhunterstatic.com/thumbs/502/barleyinfused-spirit.jpeg)

Crown Royal has revealed its latest barley-infused spirit in its Crown Royal Noble Collection: [Barley Edition](https://www.trendhunter.com/trends/x-muse). Director of Whisky Engagement for Crown Royal Stephen Wilson said: "Our team of Distillers and Blenders are always experimenting and innovating, and this whisky is a product stemming from that creativity and collaboration, much like our award-winning Winter Wheat!"

The collection features a series of [annual limited releases](https://www.trendhunter.com/trends/limitededition-bourbon-expression) that experiment and create innovative whiskies. This special edition barley-infused whiskey is 90 proof with 45% alcohol per volume. In terms of flavor, it contains spicy hints of toasted oak and sweet caramel. It also includes an aroma of creamy vanilla and green apple with a warm finish. The whiskey is aged for at least five years and blended with [unmalted and malted barley grains](https://www.trendhunter.com/trends/blended-malt). Additionally, the packaging comes in a royal purple case and bag. The whiskey is available for $79.99 for a 750mL bottle.

Image Credit: Crown Royal

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 21% | Activity: 45% | Freshness: 15%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Barley-infused Spirits:** The rise of barley-infused spirits in the alcoholic beverage industry opens up opportunities for experimentation with different grains and flavor profiles.
- **Limited Release Collections:** Limited release collections such as Crown Royal's Noble Collection allow for product experimentation and an opportunity to create unique and exclusive products.
- **Distiller and Blender Innovation:** The creativity and collaboration among distillers and blenders in the alcoholic beverage industry lead to unique and innovative products such as Crown Royal's Barley Edition.

### Where This Applies

- **Alcoholic Beverage:** The alcoholic beverage industry can create new and unique products by experimenting with different grains, flavor profiles, and packaging designs.
- **Luxury Goods:** Luxury goods industry can take advantage of the success of limited release collections such as Crown Royal's Noble Collection to create exclusive and high-end products.
- **Food & Hospitality:** The food and hospitality industry can offer barley-infused spirits as a premium option in their menus for a unique gastronomic experience.

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