# Sweetened Grain Syrups The Cleanspring Barley Malt Molasses Offers a Natural Sweetener for Baking By M | Published 2016-01-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/barley-malt References: [trndmonitor](http://trndmonitor.com/food-spotlight-clearspring-organic-barley-malt-syrup/) & [clearspring](http://www.clearspring.co.uk/products/organic-barley-malt-syrup-330g) The Organic Barley Malt Syrup by [Clearspring](https://www.trendhunter.com/trends/organic-oat-biscuits) offers an all-natural and wholesome [alternative to sugars in a sweetener](https://www.trendhunter.com/trends/sweet-freedom-glp-1) made from grain products. Despite the main ingredient being the savory malt gain, the syrup is sweet and somewhat full-bodied offering a vegan alternative to consumers looking for something more natural to add to their desserts and baked goods. Unlike sugar, the Organic Barley Malt Syrup offers a deep and robust flavor similar to molasses with a consistency that is thick and great for binding in recipes making it ideal to use in cooking and baking. The syrup is made from two simple ingredients: [sprouted barley and water](https://www.trendhunter.com/trends/organic-ancient-grain-spelt-flakes). Despite the rich consistency, the flavor of the syrup isn't overwhelming and can be used to lightly add sweetness to desserts and bind other treats together in clusters. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 13% | Activity: 3% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Alternative Sweeteners:** As consumers become more health-conscious, businesses can explore the use of natural and wholesome sweeteners like Clearspring's Organic Barley Malt Syrup. - **Vegan Baking:** Clearspring's Organic Barley Malt Syrup offers a vegan alternative in baking, providing an opportunity for businesses to cater to this growing market. - **Simple Ingredient Products:** The use of only two ingredients - sprouted barley and water - in Clearspring's Organic Barley Malt Syrup presents an opportunity for businesses to create and market equally simple and natural products. ### Sectors Adopting This - **Food and Beverage:** Food and beverage businesses can explore the use of alternative sweeteners like Clearspring's Organic Barley Malt Syrup in their product lines. - **Health and Wellness:** Clearspring's Organic Barley Malt Syrup, as a natural and wholesome sweetener, aligns with the growing trend of health and wellness-focused products and services. - **Vegan Products:** Clearspring's Organic Barley Malt Syrup offers a vegan sweetener option, presenting an opportunity for businesses to cater to this specific market segment. ## Related on Trend Hunter - [Brown Sugar-Inspired Sweeteners](https://www.trendhunter.com/trends/iconisweet-gold-sweetener.md) - [Nutrient-Rich Barley Gummies](https://www.trendhunter.com/trends/barley-gummies.md) - [Sugarcane-Made Sweeteners](https://www.trendhunter.com/trends/zerocalorie-sweeteners.md) - [Organic Date Syrups](https://www.trendhunter.com/trends/organic-date-syrup.md) - [Crispy Super-Grain Cereals](https://www.trendhunter.com/trends/little-crispies-by-seven-sundays.md) - [Malt-Based Beverage Products](https://www.trendhunter.com/trends/soufflet-malt.md) - [Honey-Sweetened Gummies](https://www.trendhunter.com/trends/honey-sweetened-gummies.md) - [Sugar-Mimicking Sweetener Blends](https://www.trendhunter.com/trends/sweetener-blend.md) - [Functional Barley Beverages](https://www.trendhunter.com/trends/barley-water.md)