# Video Game-Themed Clothing Series Barking Iron & Rockstar Games Create a Range of Apparel for FW18 By Amy Duong | Published 2018-12-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/barking-iron References: [highsnobiety](https://www.highsnobiety.com/p/dead-redemption-2-barking-irons-red-fw18-collection/) & [barkingirons](https://barkingirons.com/) New York-based brand Barking Irons works in conjunction with [Rockstar Games](https://www.trendhunter.com/trends/rockstar-games) to honor one of the developer's most iconic games, 'Red Dead Redemption.' The game's sequel was recently released and along with it are a [series of apparel and accessory options](https://www.trendhunter.com/trends/sims-4-coach-open-access). The pieces are designed to correlate directly to the game as wearable items that are suitable online and offline. The selection includes shirts, a helmet bag, beach tote, duffle bag, and the gunslinger jacket -- all of which boasts a cowboy-like style. The spotlighting item is the aforementioned gunslinger jacket as it is constructed from a waxed-canvas material and recalls similar design cues as the outfit that character Arthur Morgan wears. All of the [game-inspired pieces](https://www.trendhunter.com/trends/fangamer-1) are now available for purchase exclusively at Barking Irons. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 44% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Video Game-themed Clothing:** Opportunity for brands to collaborate with video game developers and create apparel that directly correlates to popular games, appealing to dedicated fans. - **Wearable Gaming Merchandise:** Growing demand for wearable items that allow gamers to express their love for their favorite games, creating opportunities for brands to tap into the gaming market. - **Nostalgic Gaming Fashion:** Resurgence of vintage and retro gaming trends in fashion, creating opportunities for brands to create clothing that appeals to gamers. ### Sectors Adopting This - **Fashion:** Fashion brands can collaborate with video game developers to create innovative clothing collections inspired by popular games, attracting a wider customer base. - **Gaming:** Opportunity for game developers and merchandise companies to expand their offerings by partnering with fashion brands to create wearable gaming merchandise. - **Online Retail:** Growing demand for video game-themed apparel creates an opportunity for online retailers to offer a wide range of gaming merchandise to dedicated fans. ## Related on Trend Hunter - [Game-Themed Tactical Streetwear](https://www.trendhunter.com/trends/anti-social-social-club-1.md) - [Gaming-Inspired Streetwear Ranges](https://www.trendhunter.com/trends/kith-x-marvel-x-capcom-collection.md) - [Post-Apocalyptic Denim Collabs](https://www.trendhunter.com/trends/wrangler-x-the-last-of-us.md) - [Film-Inspired Graphic Apparel](https://www.trendhunter.com/trends/the-dark-knight-collection.md) - [Holographic Game-Inspired Apparel](https://www.trendhunter.com/trends/puma-5.md) - [Gaming-Inspired Apparel](https://www.trendhunter.com/trends/10th-anniversary.md) - [Gaming Fusion Apparel](https://www.trendhunter.com/trends/valorant-x-fragment.md) - [Retro Gaming Merch Collections](https://www.trendhunter.com/trends/rollercoaster-tycoon-collection.md) - [Nostalgic Console-Joint Fashion](https://www.trendhunter.com/trends/beams-and-playstation.md)