# Pearl Necklace Pasta Bark Copenhagen Advertising Agency Shows Where Food Meets Fashion By Shelby Lee Walsh | Published 2009-06-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bark-copenhagen-food-meets-fashion References: [adsoftheworld](http://adsoftheworld.com/media/print/waterfront_shopping_tie) & [waterfront-shopping.dk](http://waterfront-shopping.dk/) These creative little ads for [Waterfront Shopping](https://www.trendhunter.com/trends/waterfall-festival) in Copenhagen, Denmark are put together exquisitely. The advertising agency, [Bark Copenhagen](https://www.trendhunter.com/trends/bark-x-guy-fieri), decided upon the slogan, “Food meets fashion.” Judging by the creative concept of the ads, which combine cooking utensils with fashionable items, the interest in Waterfront Shopping probably skyrocketed. **Implications** - Sometimes the [best advertising strategy](https://www.trendhunter.com/trends/ikea-hides-price) is the most simple, as is exemplified by these Bark Copenhagen ads. These ads take a very literal approach to the chosen concept, which is often effective because it is easy to understand and execute, yet is still clever and eye catching. In this age of decadence, it may be best to relieve consumers of the decoration and just speak simply. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 81% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Literal Advertising:** Adopting a literal approach in advertising can be effective by making it easy to understand and execute. - **Food-fashion Fusion:** Combining food and fashion in advertising campaigns can create a unique and eye-catching concept. - **Simplistic Marketing:** In an age of decadence, simplifying marketing messages can resonate with consumers. ### Sectors Adopting This - **Advertising:** The advertising industry can leverage the trend of literal advertising to create impactful campaigns. - **Fashion:** Fashion industry can explore the trend of food-fashion fusion to create engaging campaigns and collaborations. - **Retail:** Retail industry can use simplistic marketing strategies to effectively communicate with consumers and stand out in a crowded marketplace. ## Related on Trend Hunter - [Catchy Basked Pasta Ads](https://www.trendhunter.com/trends/noodles-cos-chicken-parmesan.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Pasta-Themed Jewelry](https://www.trendhunter.com/trends/barilla-love.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Absurdly Tiny Culinary Bags](https://www.trendhunter.com/trends/knorrs-mini-bouillon-bag.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Eco-Friendly Pasta Campaigns](https://www.trendhunter.com/trends/world-pasta-day.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md)