# Dog-Centric Craft Beers Bark Brew Comes in Calming, Beef, and Chicken Ale Varieties By Jana Pijak | Published 2017-05-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bark-brew References: [petwinery](https://www.petwinery.com/collections/dog-wine-selection/products/dogbeer) Bark Brew is a craft beer company specializing in custom ales for man's best friend. The dog-friendly beer brand offers three signature drink varieties -- a 'Chicken Ale,' a 'Beef' flavor, and lastly a 'Calm' blend. Each dog beer is made from a mix of [meaty ingredients](https://www.trendhunter.com/trends/brutus-bone-broth-biscuits) -- with salmon being the exception and key additive in Bark Brew's Calm drink. Additionally, filtered water, malt extract, and other preservatives are added before the pet beverages are bottled. These dog-friendly beer flavors are free from hops and are not carbonated, ensuring easy digestion. The dog beers are a drinkable treat and are reflective of the pet industry's dedication to unexpected and premium product offerings that draw inspiration from human-grade food and beverage innovations. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 50% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Pet-friendly Beverages:** Innovative pet-focused beverages that draw inspiration from human-grade ingredients, including craft brews, are on the rise. - **Healthy and Digestible Pet Products:** Pet owners are looking for healthier and digestible alternatives to traditional pet snacks and drinks, creating opportunities for pet-centric businesses to innovate. - **Premium Product Offerings for Pets:** Premium products for pets such as Bark Brew's dog-friendly beer flavors, are gaining popularity, creating opportunities for more luxury pet products that mimic human food and beverage offerings. ### Sectors Adopting This - **Pet Food and Beverages:** Manufacturers and companies that create pet food and beverage products, including craft brews, are experimenting with premium, healthy and digestible offerings for pets. - **Pet Retail:** Specialty pet retailers could offer consumers more premium and innovative pet products including unique beverages and snack items that cater to pets' dietary needs. - **Pet Hospitality:** Pet hospitality companies now have the opportunity to offer unique food and beverage options for pets staying in their hotels and resorts that mimic human-grade food and beverage offerings. ## Related on Trend Hunter - [Dog-Friendly Bone Broth Cans](https://www.trendhunter.com/trends/premium-dog-beer.md) - [Dog-Friendly Brews](https://www.trendhunter.com/trends/busch-light-turkey-brew.md) - [Autumnal Dog-Friendly Brews](https://www.trendhunter.com/trends/pumpkin-spice-busch-dog-brew.md) - [Brewery-Backed Dog Merchandise](https://www.trendhunter.com/trends/brewdog-1.md) - [Dog-Friendly Instant Coffees](https://www.trendhunter.com/trends/barkista.md) - [Dog-Friendly Sodas](https://www.trendhunter.com/trends/jones-craft-dog-soda.md) - [Pet Shelter-Supporting Beers](https://www.trendhunter.com/trends/petshelter-american-lager.md) - [Insurance Brand Beers](https://www.trendhunter.com/trends/fetch-pale-ale.md) - [Dog-Friendly Patio Menus](https://www.trendhunter.com/trends/dog-patio-menu.md)