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# Latte-Specific Oat Beverages
'Barista Oat' by Earth's Own is a Plant-Based Barista Milk

By Laura McQuarrie | Published 2019-06-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/barista-oat-milk
References: [instagram](https://www.instagram.com/p/ByY6pt9gmWb/) & [earthsown](https://earthsown.com/product/earthsown-946mlshelfstable-oatbaristaedition-baristaedition/)

Barista milk is created to have ultra-frothy, creamy and smooth qualities that make rich cups of coffee and lattes, and with the rise in [plant-based beverages](https://www.trendhunter.com/trends/oatly-baristamatic), a number of alternative milk brands are now introducing [barista-friendly products](https://www.trendhunter.com/trends/califia-farms-oat-barista-blend) of their own. Earth's Own makes a variety of beverages with nuts, soy and oats, and its newest creation is 'Barista Oat,' a gluten-free, plant-powered milk substitute that's especially great for steaming and foaming to create lattes.

The qualities of the product help to create [creative latte art](https://www.trendhunter.com/trends/layered-lattes), a stable consistency even with changing temperatures, a neutral flavor that plays well with coffee and a fully, creamy mouthfeel. The vegan-friendly latte product featuring oats grown by Canadian farmers is not only dairy-free, but also made without nuts and soy.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 17% | Activity: 44% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Plant-based Barista Milk:** The rise of plant-based alternatives in the barista milk market presents an opportunity for new products with ultra-frothy and creamy qualities.
- **Alternative Milk Brands:** The increasing popularity of alternative milk brands opens up opportunities for introducing barista-friendly products that cater to specialized coffee and latte needs.
- **Vegan-friendly Latte Products:** The demand for vegan-friendly options in the latte market creates an opportunity for products that provide creamy mouthfeel and stable consistency without dairy, nuts, or soy.

### Industries Being Reshaped

- **Beverage Manufacturing:** Beverage manufacturers can take advantage of the growing trend towards plant-based barista milk to develop new creamy and foamy products for coffee enthusiasts.
- **Food and Beverage Retail:** Food and beverage retailers can tap into the market for alternative milk brands by offering a variety of barista-friendly products that cater to the specific needs of coffee and latte lovers.
- **Agriculture:** Farmers can explore the cultivation of oats and other plant-based ingredients to meet the demand for vegan-friendly latte products that are made without dairy, nuts, or soy.

## Related on Trend Hunter

- [Extra-Creamy Oat-Based Beverages](https://www.trendhunter.com/trends/oatly-bio-barista.md)
- [Enhanced Home Coffee Creations](https://www.trendhunter.com/trends/barista-lovers-oatmilk.md)
- [Plant-Based Iced Lattes](https://www.trendhunter.com/trends/caff-latte-by-oato.md)
- [Latte-Ready Oat Milks](https://www.trendhunter.com/trends/oat-milk-barista.md)
- [Organic Oat-Based Coffee Milks](https://www.trendhunter.com/trends/organic-oat-barista-blend.md)
- [Latte-Flavored Plant-Based Creamers](https://www.trendhunter.com/trends/silk-sweet-oat-latte-creamer.md)
- [Zero-Sugar Oat-Based Creamers](https://www.trendhunter.com/trends/nutpods-barista-oatmilk.md)
- [Cafe-Quality RTD Oat Lattes](https://www.trendhunter.com/trends/readytodrink-oat-lattes.md)
- [Plant-Based Barista-Inspired Milks](https://www.trendhunter.com/trends/califia-farms-oat-barista-blend.md)