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# Barley-Based Milk Alternatives
Take Two Introduces the Eco-Friendly 'Barista Barleymilk'

By Niko Pajkovic | Published 2021-10-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/barista-barleymilk
References: [bevnet](https://www.bevnet.com/news/2021/upcycled-foods-company-take-two-introduces-new-barista-barleymilk) & [taketwofoods](https://taketwofoods.com/)

Upcycled foods company [Take Two](https://www.trendhunter.com/trends/bacon-double-take) has launched 'Barista Barleymilk,' a [plant-based dairy milk alternative](https://www.trendhunter.com/trends/plantbased-whole-milk) made from sustainable ingredients. Crafted for coffee and tea, the new milk alternative can be used as a delicious creamer or steamed and frothed for cappuccinos and lattes.

In addition to offering customers a unique creamer, the product boasts a healthy nutritional profile unmatched by market counterparts. The milk is loaded with 3 grams of complete plant protein per serving and provides an excellent source of calcium and healthy fats such as MCTs.

In addition, the new milk aligns with the brand's sustainability-focused mission statement. "The simple switch to using Barleymilk in a latte makes a big impact. It saves food from going to landfills and conserves essential resources such as water, land, and energy,” said Co-Founder & CEO Jerek Theo Lovey.

Image Credit: Barista Barleymilk

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 64% | Activity: 65% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Barley-based Milk Alternatives:** Barista Barleymilk offers a sustainable, healthy and delicious alternative to traditional dairy milk adding significantly to the growing demand for plant-based milks.
- **Upcycled Foods:** Take Two's barley-based milk shows the potential for upcycled ingredients to be used in new, innovative and sustainable food and beverage products.
- **Sustainable Food Production:** The demand for sustainable food production practices has led to the creation of innovative, eco-friendly and plant-based food and beverage products.

### Sectors Adopting This

- **Plant-based Milk:** The growing demand for non-dairy milk options makes barley-based milk a disruptive innovation in the plant-based milk industry.
- **Health Food:** Barleymilk's nutritional profile, high in protein and healthy fats, represents an opportunity for health food brands to meet consumers' needs for both taste and nutrition.
- **Sustainability:** Take Two's eco-friendly and sustainable approach to food production highlights the growing importance of sustainability to companies across industries and provides opportunities for innovation in sustainable food and beverage production.

## Related on Trend Hunter

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- [Sugar-Free Alt Milks](https://www.trendhunter.com/trends/sproud-barista-zero.md)
- [Enhanced Home Coffee Creations](https://www.trendhunter.com/trends/barista-lovers-oatmilk.md)
