# Better-for-You Chickpea Pastas Barilla Chickpea Penne is Made with One Ingredient Only By Michael Hemsworth | Published 2022-05-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/barilla-chickpea-penne References: [foodbev](https://www.foodbev.com/news/barilla-expands-pasta-range-with-new-chickpea-penne/) & [barilla](https://www.barilla.com)  The Barilla Chickpea Penne pasta is the latest product announced by the brand to offer consumers a way to indulge their craving for pasta in a decidedly better-for-you manner. The pasta is crafted with a single ingredient -- chickpeas -- and is packed with 19-grams of plant-based protein per 3.5-ounce serving. The single-ingredient recipe also gives the product a vegan and gluten-free profile that's also Non-GMO Project Verified. President of Barilla Americas Jean-Pierre Comte spoke on the new Barilla Chickpea Penne pasta saying, "As a leader in pasta, we understand just how much penne is adored around the globe so we’re excited to give all pasta aficionados the opportunity to enjoy penne in a variety of ways. We look forward to seeing what recipes our fans create using our delicious chickpea penne.” ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 47% | Activity: 66% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Better-for-you Pasta:** The trend towards health and wellness presents opportunities for businesses to create pasta alternatives that are healthier than traditional varieties. - **Single-ingredient Foods:** Consumers are looking for products with fewer ingredients, which presents opportunities for companies to create simple, natural foods. - **Plant-based Protein:** As more consumers are embracing plant-based diets, businesses can create products that meet this demand, such as pasta made from chickpeas. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can create more better-for-you pasta options to meet consumer demand for healthier options. - **Health and Wellness:** The health and wellness industry can benefit from the trend towards plant-based protein, and promote the benefits of chickpea pasta to consumers. - **Sustainable Food:** The idea of sustainability can be integrated into the food industry by promoting the use of chickpea, a sustainable crop, in pasta products. ## Related on Trend Hunter - [Protein-Rich Ready-to-Prepare Pastas](https://www.trendhunter.com/trends/chickpea-orzo.md) - [Nutrition-Focused Protein Pastas](https://www.trendhunter.com/trends/barilla-protein-cellentani.md) - [Protein-Forward Pasta Lines](https://www.trendhunter.com/trends/protein-pastas.md) - [Spaghetti-Like Chickpea Pastas](https://www.trendhunter.com/trends/bucatini.md) - [Bean-Powered Pastas](https://www.trendhunter.com/trends/fava-bean-pasta.md) - [Shapely Chickpea Pastas](https://www.trendhunter.com/trends/chickpea-based-pasta.md) - [Free-From Protein Pastas](https://www.trendhunter.com/trends/highprotein-pasta.md) - [Lupini Bean Pastas](https://www.trendhunter.com/trends/lupini-bean-pasta.md) - [Fiber-Rich Pastas](https://www.trendhunter.com/trends/goodwheat.md)