# Barf Bag Advertising By Angela Lowe | Published 2006-07-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/barf-bag-advertising References: [gushmagazine](http://www.gushmagazine.com/article/barf-bag-advertising/) & [money.cnn](http://money.cnn.com/2006/07/20/news/funny/usair_ads/) [U.S. Airways](https://www.trendhunter.com/trends/levelwear) has discovered another [in-flight medium](https://www.trendhunter.com/trends/skyhigh-spritz) to sell to marketers - the barf bag. Phil Gee, a spokesperson form the airline said it's difficult not to notice the bag when rummaging through the seat back, and since it is a blank canvas it could be used to sell products or services. Apparently the barf bag is a carry on from the early days of aviation when there was severe turbulence. As of now no companies have decided to put their name on the bags. - GUSH Magazine ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 77% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **In-flight Advertising:** Using unconventional spaces like barf bags for advertising creates new opportunities for marketers to engage with passengers during flights. - **Personalized In-flight Marketing:** By customizing barf bags with relevant branding or messaging, marketers can deliver targeted advertising that resonates with passengers. - **Creative Airline Merchandising:** Exploring unique merchandising options like branded barf bags allows airlines to generate additional revenue and provide a memorable customer experience. ### Who This Affects Most - **Airline Industry:** Airlines can leverage barf bag advertising as a disruptive innovation to diversify their revenue streams and create new marketing opportunities. - **Advertising Industry:** The advertising industry can explore barf bags as a new and unconventional medium to reach audiences and drive brand awareness. - **Travel Retail Industry:** Travel retail companies can partner with airlines to offer exclusive products or promotions on barf bags, tapping into a captive audience. ## Related on Trend Hunter - [Humorous Playful Airline Campaigns](https://www.trendhunter.com/trends/seat-blocker.md) - [Airline Highlight Advertisements](https://www.trendhunter.com/trends/spirit-airlines-more-fly.md) - [Personalized In-Flight Ads](https://www.trendhunter.com/trends/united-airlines-kinective-media.md) - [Cheeky Sandwich Seat Campaigns](https://www.trendhunter.com/trends/middle-seat.md) - [Antacid Brand Designer Bags](https://www.trendhunter.com/trends/tums-bag.md) - [Cookie-Enhanced Airline Menus](https://www.trendhunter.com/trends/cookie-department.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Branded Bread-Inspired Luggage](https://www.trendhunter.com/trends/warburtons-baked-baggage.md) - [Dog-Friendly Airlines](https://www.trendhunter.com/trends/airline-for-dogs.md)