# Wine-Based Hard Seltzers Barefoot Hard Seltzer is a Light Alternative to Wine and Beer By Laura McQuarrie | Published 2020-01-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/barefoot-hard-seltzer References: [prnewswire](https://www.prnewswire.com/news-releases/barefoot-brings-wine-to-the-seltzer-category-with-the-launch-of-barefoot-hard-seltzer-300991104.html) & [barefootwine](http://www.barefootwine.com) Barefoot is entering the popular [hard seltzer category](https://www.trendhunter.com/trends/white-claw-gin-smash) with Barefoot Hard Seltzer, differentiating itself with a first-of-its-kind nationally distributed hard seltzer with real wine. While many hard seltzers on the market are made with carbonated water, sometimes fruit flavoring and alcohol made from fermented cane sugar; Barefoot Hard Seltzer offers a different way for consumers to indulge. The refreshing products were created as "a premium alternative to beer and [lighter-bodied alternative to wine](https://www.trendhunter.com/trends/ranch-wine)," and are available in flavors like Pineapple & Passion Fruit, Cherry & Cranberry, Peach & Nectarine and [Strawberry & Guava](https://www.trendhunter.com/trends/ntrl-strawberry) that come in at 4% ABV, 70 calories per 250-milliliter can and just two grams of sugar. Image Credit: Barefoot ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 65% | Activity: 77% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Wine-based Hard Seltzers:** Opportunity for disruptive innovation in the hard seltzer market by offering a product made with real wine. - **Light Alternative to Wine and Beer:** Innovation opportunity to create new beverage options that provide a lighter alternative to traditional wine and beer. - **Premium Alternative Beverages:** Disruptive innovation potential in developing high-quality alternative beverages that offer a premium experience. ### Who This Affects Most - **Beverage Industry:** Opportunity for disruptive innovation in the beverage industry by creating unique wine-based hard seltzers. - **Alcoholic Beverage Industry:** Innovation potential in the alcoholic beverage industry to offer lighter alternatives to wine and beer. - **Health and Wellness Industry:** Opportunity for disruptive innovation in the health and wellness industry by developing low-calorie, low-sugar premium alternative beverages. ## Related on Trend Hunter - [Crisp Wine Sodas](https://www.trendhunter.com/trends/wine-soda.md) - [Botanical-Infused Wine Spritzers](https://www.trendhunter.com/trends/botanical-wine-spritzer.md) - [Canned Hard Juices](https://www.trendhunter.com/trends/wild-nectar-hard-juice.md) - [Refreshing Bottled Hard Seltzers](https://www.trendhunter.com/trends/buenavida.md) - [Elevated Wine Waters](https://www.trendhunter.com/trends/boutique-wine-water.md) - [Fruity RTD Wine Spritz Cans](https://www.trendhunter.com/trends/wine-spritz.md) - [Flavored Canned Cocktails](https://www.trendhunter.com/trends/bluebird-hardwater1.md) - [Low-Calorie Wine Spritzers](https://www.trendhunter.com/trends/cool-cat.md) - [Fruit-Forward Alcoholic Beverages](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages.md)