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# Pain-Numbing Panties
BareEase & Cream Relieves Waxing Anxiety

By Renee Ramsarran | Published 2011-02-05 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/bareease-cream
References: [refinery29](http://www.refinery29.com/plastic-panties-a-pre-bikini-wax-treatment-that-numbs-your-lady-bits.php) & [bareease](http://www.bareease.com/bikini-wax-numbing-cream-products)

For those who plan to bear the torture of bikini waxing, BareEase & Cream has launched this great new prep kit. The product is a clean, discreet and time-saving approach to pain management for both bikini waxing and laser hair removal procedures.

The system features a Lidocaine-based cream and ingredients like aloe and jojoba, which soothe and moisturize the skin. A latex panty allows for maximum absorption of the numbing cream into the designated area. BareEase & Cream aims to make the entire process of hair removal a lot less unpleasant.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 59% | Activity: 87% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions)

## Key Themes

### What's Driving This Trend

- **Painless Hair Removal:** Opportunity for innovative products and services that focus on reducing pain and discomfort during hair removal procedures.
- **Discreet Pain Management:** Potential for solutions that offer discreet and convenient pain management options for various cosmetic procedures.
- **Moisturizing Preparations:** Demand for products that combine pain relief with moisturizing benefits for the skin pre and post hair removal treatments.

### Who This Affects Most

- **Beauty and Cosmetics:** Potential for disruptive innovation in the beauty industry by developing pain-relieving and skin-moisturizing products for hair removal treatments.
- **Healthcare and Wellness:** Opportunity to create innovative pain management solutions tailored specifically for cosmetic procedures in healthcare and wellness settings.
- **E-commerce and Retail:** Growing demand for discreet pain management solutions presents an opportunity for retailers to offer specialized products for hair removal and other cosmetic procedures.

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