# Two-Part Protein Bars The Barebells Double Bite Chocolate Protein Bars Come in Two Pieces By Michael Hemsworth | Published 2021-03-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/barebells-double-bite References: [foodbev](https://www.foodbev.com/news/barebells-unveils-new-chocolate-protein-bar-in-two-part-packs/) & [barebells](https://barebells.com) The [Barebells](https://www.trendhunter.com/trends/barebells-coco-caramel-almond) Double Bite chocolate protein bars are one of the latest offerings from the UK-based brand that will provide consumers with a treat-like experience when in need of a bit of a protein pick-me-up. As the name suggests, the protein bars come two halves which will enable athletes to enjoy one half immediately and save the other or perhaps give it to a friend. The bars come in two flavor options including Chocolate Crisp and Caramel Crisp, which are both packed with 16-grams of protein along with no added sugar or palm oil in the mix. Managing Director of [Vitamin Wellness UK & Ireland](https://www.trendhunter.com/trends/barebells-coco-choco) Matt Hollier spoke further on the new Barebells Double Bite chocolate protein bars saying, "Double Bite is the start of a whole new category for Barebells; where consumers no longer have to choose between a confectionary treat and a protein bar. Double Bite still delivers the high protein content that our active community enjoys but in a convenient two-part pack, allowing consumers the option of a lighter snack, to share a bar, or to split their treat before and after their workout.” ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 42% | Activity: 69% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Convenient Protein Snacks:** The availability of convenient protein snacks like Barebells Double Bite chocolate protein bars could disrupt the traditional protein bar industry. - **Interactive Protein Consumption:** The trend of interactive protein consumption where a product is designed to be shared or split could lead to innovation in packaging, flavors and formulations. - **Hybrid Protein Treats:** The emergence of hybrid protein treats that combine confectionary and protein nutrition could open up opportunities for collaboration between the confectionary and sports nutrition industries. ### Who This Affects Most - **Sports Nutrition:** The sports nutrition industry could benefit from the growth of convenient and interactive protein products like Barebells Double Bite chocolate protein bars. - **Confectionery:** The confectionery industry could explore collaborations with the sports nutrition industry to develop hybrid protein treats that cater to consumers looking for indulgent yet healthy snacks. - **Packaging:** The trend of interactive protein consumption could lead to innovation in packaging solutions that cater to the needs of consumers who want to share or split their protein snacks. ## Related on Trend Hunter - [High-Protein Candy Bar Snacks](https://www.trendhunter.com/trends/candy-bar-bites.md) - [Coconut-Packed Protein Bars](https://www.trendhunter.com/trends/barebells-coco-choco.md) - [Bite-Sized Protein Snacks](https://www.trendhunter.com/trends/easy-bite-protein-bar.md) - [Tropically Themed Protein Bars](https://www.trendhunter.com/trends/barebells-coco-caramel-almond.md) - [Hybrid Proteins Snack Bars](https://www.trendhunter.com/trends/protein-works-loaded-legends.md) - [High-Protein Candy Bar Brownies](https://www.trendhunter.com/trends/snickers-peanut-brownie-hi-protein-bar.md) - [Nutritious Nougat Protein Bars](https://www.trendhunter.com/trends/crispy-nougat-protein-bar.md) - [Candy-Like Protein Snacks](https://www.trendhunter.com/trends/triple-chocolate-protein-bar.md) - [Sweet Treat Protein Bars](https://www.trendhunter.com/trends/pure-protein-bars.md)