# Boxing Energy Partnerships NERD Focus Announces a Deal with Bare Knuckle Fighting Championship By Kanesa D | Published 2022-12-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bare-knuckle-fighting-championship References: [bevnet](https://www.bevnet.com/news/2022/nerd-focus-announces-official-partnership-with-bare-knuckle-fighting-championship) & [nerdfocus](https://nerdfocus.com/)  [Bare Knuckle Fighting Championship](https://www.trendhunter.com/trends/bare-performance-nutrition) (BKFC) is a Philadelphia-based bare-knuckle boxing promotion company. As a result of a new partnership with [NERD Focus](https://www.trendhunter.com/trends/quiet-nerd), the energy drink brand will become the official energy sponsor of all future BKFC events. Through the partnership, NERD Focus will get extensive branding exposure, including logo placement on ring canvas, ring announcer comments, help with product distribution, and many other features that will showcase the Nerd Focus brand. The drink, which comes in two flavors—Green Original and Blue Zero Calorie—offers customers a wiser and safer substitute to energy drinks with a citrusy flavor that is vitamin-infused and naturally rich. ”NERD Focus is becoming a big part of combat sports, as it’s loaded with vitamins and nootropics that help support overall brain health and function. We’re starting to see a lot of participants gravitate towards products like NERD and we’re confident the trend will continue,” said [Beverage USA](https://www.trendhunter.com/trends/manufacturing-agreement1) Co-founder Rocco LaVista. Image Credit: NERD Focus ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 3% | Activity: 11% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Combat Sports Partnerships:** Brands involved in combat sports can partner with energy drink companies to provide healthier alternatives with branding exposure for both parties. - **Nootropic and Vitamin-infused Drinks:** The trend towards products that support brain health and function presents an opportunity for companies to offer nootropic and vitamin-enriched drinks. - **Event Sponsorship:** Companies can sponsor events for exposure and branding opportunities, such as logo placements and announcer comments. ### Sectors Adopting This - **Beverage:** Beverage companies can innovate by offering healthier alternatives with added nootropics and vitamins to cater to consumers' growing interest in brain health. - **Combat Sports:** Combat sports can benefit from partnerships with energy drink brands, as it provides exposure and financial support for events. - **Event Management:** Event management companies can offer sponsorship packages to brands, providing opportunities for branding exposure at events. ## Related on Trend Hunter - [Multi-Year Energy Drink Partnerships](https://www.trendhunter.com/trends/professional-fighters-league.md) - [Clean Energy Drink Partnerships](https://www.trendhunter.com/trends/f3-energy.md) - [NFT-Tied Energy Drinks](https://www.trendhunter.com/trends/nft-energy.md) - [Mental Focus-Promoting Energy Drinks](https://www.trendhunter.com/trends/kewe-energy.md) - [Premium Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/phorm-energy.md) - [Low-Calorie Cognitive Beverages](https://www.trendhunter.com/trends/tapout-cognitive-energy.md) - [Eco-Beer Esports Partnerships](https://www.trendhunter.com/trends/bud-light-next-x-evo.md) - [Esports-Branded Energy Drinks](https://www.trendhunter.com/trends/gbeat-energy-drinks.md) - [Performance-Boosting Beverages](https://www.trendhunter.com/trends/sparkling-energy-drinks.md)