# Rapper-Branded Impending Beauty Lines Cardi B is Looking to Debut Her Cosmetics Brand Bardy Beauty By Elena Rahman | Published 2021-05-24 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/bardy-beauty References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/US_rapper_Cardi_B_set_to_join_beauty_arena_with_Bardi_Beauty/176212) The New York native and 'WAP' rapper, Cardi B, is working on debuting her cosmetics brand, called Bardy Beauty. The 28-year-old celebrity filed for a trademark earlier this month under her California-based company dubbed Washpoppin. Unlike other [A-list celebrity cosmetic brands](https://www.trendhunter.com/trends/dua-skincare), Cardi B only filed for a select number of products within the Bardy Beauty trademark. These include cosmetics, fragrances for personal use, hair preparations, non-medicated skin preparations, nail polish, and nail enamel. According to the [United States Patent and Trademark Office](https://www.trendhunter.com/trends/former-Macys), these types of products will make up the brand's line. The rapper told fans via Instagram that “This year I will be coming out with a hair line that I’ve been working on at home for my hair and my daughter’s; however, I think it’s time for people to educate themselves on nationality, race, and ethnicity." Image Credit: Cosmetics Business ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 51% | Activity: 40% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Cosmetic Brands:** There is an opportunity for disruption in the celebrity cosmetic brand industry by creating products that are more inclusive and diverse. - **Natural Hair Products:** As more people embrace their natural hair, there is a growing need for hair products specifically designed for diverse hair textures and types. - **Personalized Beauty Products:** Consumers are increasingly seeking personalized beauty products that cater to their individual needs and preferences, creating an opportunity for brands to innovate and customize their offerings. ### Where This Applies - **Cosmetics Industry:** The cosmetics industry can incorporate more diversity and inclusivity in their product offerings, as well as personalized options for consumers. - **Hair Care Industry:** The hair care industry can create products tailored to diverse hair textures and types, including more natural options for consumers looking to embrace their curls or kinks. - **Fragrance Industry:** There is a potential for the fragrance industry to incorporate more inclusive scents that appeal to a wider range of consumers, including those who prefer non-traditional fragrances. ## Related on Trend Hunter - [Celebrity-Headed Haircare Lines](https://www.trendhunter.com/trends/ccred.md) - [Inaugural Fashion Brand Cosmetics](https://www.trendhunter.com/trends/celine-beaut.md) - [Fashion Brand Cosmetic Collections](https://www.trendhunter.com/trends/juicy-couture-beauty-products.md) - [Rapper-Approved Product Campaigns](https://www.trendhunter.com/trends/topicals.md) - [Bakery Brand Beauty Products](https://www.trendhunter.com/trends/sprinkles-cupcakes-beauty-products.md) - [Celebrity-Led Skincare](https://www.trendhunter.com/trends/dua-skincare.md) - [Extreme Plumping Glosses](https://www.trendhunter.com/trends/nyx-big-game.md) - [Parental Advocacy Campaigns](https://www.trendhunter.com/trends/the-b-is-for-bobbie.md) - [Boozy Lime-Flavored Whips](https://www.trendhunter.com/trends/cardi-b-1.md)