# Assistive Apparel Hangtags Digimarc's 'Barcode for Apparel' Shows Styles Not on the Retail Floor By Laura McQuarrie | Published 2019-01-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/barcode-for-apparel References: [prnewswire](https://www.prnewswire.com/news-releases/new-digimarc-barcode-for-apparel-supports-endless-shelf-300778216.html) & [digimarc](https://www.digimarc.com/industry/apparel) At this year's [National Retail Federation](https://www.trendhunter.com/trends/accessible-selfcheckout) show, Digimarc exhibited its Digimarc Barcode for Apparel application, which gives apparel hangtags the chance to do more than just be scanned at the point of sale. With the Digimarc Barcode for Apparel, consumers are able to empower themselves and use their phones to complete a purchase right from within the aisle of a store. Before this happens, consumers are also able to use the [smart merchandising solution](https://www.trendhunter.com/trends/fazer-remix-30th-anniversary-candy-bag) to locate styles, sizes and colors that are not available on the retail floor. As such, Digimarc is introducing the Barcode for Apparel as a way to create an 'Endless Shelf' that supports ecommerce sites. Aimee Arana, Digimarc Executive Vice President, describes that "The 'Endless Shelf' is the new reality of integrated commerce with high expectations to deliver shopper experiences to access products when, where and how they want. This is a significant challenge for traditional brands and retailers." ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 19% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Smart Merchandising Solution:** The addition of smart merchandising solutions that utilize technology like Digimarc Barcode for Apparel has the opportunity to revolutionize the way people shop and purchase items in-store. - **Endless Shelf:** Creating the 'Endless Shelf' through the use of technology like the Digimarc Barcode for Apparel supports ecommerce sites and gives consumers more purchasing options. - **Barcode Technology:** Barcode technology, like the Digimarc Barcode for Apparel, has the potential to be utilized in a variety of industries beyond the retail apparel sector, to streamline item tracking and increase efficiency. ### Who This Affects Most - **Retail:** The retail industry has the opportunity to implement smart merchandising solutions and develop an 'Endless Shelf' to enhance the customer shopping experience both in-store and online. - **Fashion:** The fashion industry can benefit from implementing technology like the Digimarc Barcode for Apparel to help customers locate styles, sizes and colors that are not available on the retail floor, and ultimately increase sales. - **Logistics:** The logistics industry could benefit from the use of barcode technology to streamline item tracking and reduce errors in inventory management and product movement. ## Related on Trend Hunter - [Interactive Packaging Content](https://www.trendhunter.com/trends/smartlinks.md) - [Product-Tracking Digital Brochures](https://www.trendhunter.com/trends/another-tomorrow.md) - [QR-Enabled Shelf Tags](https://www.trendhunter.com/trends/smart-shelf-tags.md) - [QR Code Shopping Assistants](https://www.trendhunter.com/trends/qrcode-shopping-assistant.md) - [Video-Equipped Smart Shelf Tags](https://www.trendhunter.com/trends/cornerstone-for-natural.md) - [AI Retail Wearables](https://www.trendhunter.com/trends/augmodo-smartbadges.md) - [Programmable QR Code Tags](https://www.trendhunter.com/trends/cloud-tags.md) - [AR Retail Kiosks](https://www.trendhunter.com/trends/big-digital-and-deepar.md) - [Magazine-Integrated QR Features](https://www.trendhunter.com/trends/arcade.md)