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# Gorgeously Bold Soccer Kits
Barcelona's New Soccer Kit Features Wider Stripes and Bolder Colors

By Rahul Kalvapalle | Published 2014-05-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/barcelonas-new-kit
References: [google](https://www.google.com/search?q=nike%20barcelona%20kit&oq=nike%20barcelona%20kit&aqs=chrome..69i57j0l5.1832j0j7&sourceid=chrome&es_sm=93&ie=UTF-8) & [nikeinc](http://nikeinc.com/news/nike-and-fc-barcelona-unveil-new-home-kit-for-season-2014-15)

Sportswear giant [Nike](https://www.trendhunter.com/trends/nostalgic-soccer-jersey) and Spanish soccer team [FC Barcelona](https://www.trendhunter.com/trends/european-diversity-month) unveiled Barcelona's new home kit for the 2014-15 season. In recent years, Barcelona has become synonymous with attractive, passing football. This recently concluded season has been a disaster for the team however, as they were plagued with poor form on the field and raging controversies off it.

This gorgeous new kit lives up to Barcelona's nickname, *the Blaugrana*, meaning the blue and red. The kit features wider stripes however, and deeper, darker tones of both blue and red. The kit also boasts a relaxed blue collar infused with the yellow-and-red Catalan flag, representing the Catalan region of Spain from which Barcelona hails.

Aside from featuring Nike's recognizable design details, the kit also offers the latest in high-performance innovation, kit technology and environmental sustainability.

Players and fans of the team will hope that Barcelona's new kit will help improve the team's fortunes in the upcoming season.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 27% | Activity: 37% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Why This Trend Is Growing

- **Bold Soccer Kits:** Bold and unconventional designs in soccer kits offer a market for sportswear brands to showcase creativity and attract fans.
- **High-performance Kit Technology:** Innovation in fabric technology and design elements for sports kits provide opportunities for brands to enhance their performance and durability.
- **Environmental Sustainability in Sportswear:** Sustainable materials and production processes in sportswear respond to consumers’ increasing emphasis on eco-friendliness and social responsibility.

### Industries Being Reshaped

- **Sportswear:** Sportswear brands can take advantage of the demand for unconventional sports kits and invest in innovative materials to provide high-performance and eco-friendly sportswear.
- **Fashion:** Unconventional sports kits are a trend in the fashion industry, offering an opportunity for fashion brands to expand their product lines to include sports apparel with fashionable designs.
- **Sport Industry:** Bold and innovative sports kits can increase fan engagement and drive sales for sports teams and their affiliated merchandise.

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