# Barcelona-Based Vegan Meats Heura is a Plant-Based Chicken Meat that's Making Waves Across Europe By Marc Rel | Published 2023-03-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/barcelona-paella-cooking-classes References: [paellainbarcelona](https://www.paellainbarcelona.com)  Heura, a plant-based meat startup based in Barcelona, Spain, has gained a reputation for its innovative meat alternatives. Among the company's most popular offerings is a [chicken-mimicking plant-based meat alternative](https://www.trendhunter.com/trends/rotisserie-seasoned-chicken) that is entirely vegetable-based, offering a meat-free option with the same texture and taste as real chicken. Heura's chicken alternative has received praise from many customers for its close resemblance to chicken meat, making it an attractive option for vegetarians and vegans, as well as consumers who want to reduce their meat intake without compromising on flavor and texture. The product is made from a blend of [soy and chickpea protein](https://www.trendhunter.com/trends/cleanbean-products), which delivers a high protein content and texture that closely mimics real chicken. Heura's chicken alternative also contains natural ingredients, including olive oil, salt, and a blend of spices that give it a savory and delicious flavor. This plant-based meat alternative is part of a larger trend towards ethical and sustainable food choices. As consumers become more aware of the environmental impact of animal agriculture and ethical concerns surrounding animal treatment, [plant-based alternatives](https://www.trendhunter.com/trends/vegchop) are gaining traction as a way to reduce carbon footprints and positively impact the planet. Image Credit: [Paella in Barcelona](https://paellainbarcelona.com) ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 39% | Activity: 24% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Meat Alternatives:** The trend towards more ethical and sustainable food choices is driving demand for plant-based meat alternatives, creating opportunities for innovative and disruptive companies like Heura. - **Sustainable Agriculture:** Increasing awareness of the environmental impact of animal agriculture is driving the trend towards more sustainable agricultural practices and creating opportunities for companies like Heura that offer sustainable alternatives to meat products. - **Vegetarian and Vegan Diets:** As more consumers switch to vegetarian and vegan diets for ethical and environmental reasons, innovative meat alternative companies like Heura are poised to disrupt the traditional meat industry. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry is experiencing disruption from innovative plant-based meat alternative companies like Heura, which are changing the expectations of consumers and posing a challenge to traditional meat producers. - **Agriculture:** The agriculture industry is facing pressure to adopt more sustainable and ethical practices, creating opportunities for companies like Heura that offer alternatives to animal agriculture. - **Health and Wellness:** The trend towards vegetarian and vegan diets and the growing awareness of the environmental impact of animal agriculture are driving demand for healthier and more sustainable food choices, creating opportunities for companies like Heura that offer meat alternatives made from natural, plant-based ingredients. ## Related on Trend Hunter - [Juicy Plant-Based Chicken Patties](https://www.trendhunter.com/trends/fine-herbs-burger.md) - [Plant-Based Chicken Sandwiches](https://www.trendhunter.com/trends/vegan-chicken-sandwich.md) - [Vegan Mediterranean Chicken Products](https://www.trendhunter.com/trends/mediterranean-vegan-chicken-nuggets.md) - [Meat-Free Mexican Cuisine Products](https://www.trendhunter.com/trends/heura-tex-mex-chunks.md) - [Disruptive Plant-Based Frankfurters](https://www.trendhunter.com/trends/plant-based-frankfurter.md) - [Meatless Chorizo-Inspired Burgers](https://www.trendhunter.com/trends/plantbased-chorizo-burger.md) - [Additive-Free Plant-Based Ham Slices](https://www.trendhunter.com/trends/heura-york-ham-style-slices.md) - [Meatless Protein Cubes](https://www.trendhunter.com/trends/daditos.md) - [One-Ingredient Plant-Based Meats](https://www.trendhunter.com/trends/plantbased-chickn.md)