# Nursery Rhyme Beer Branding The Barcelona Beer Company Uses the Three Little Pigs as Its Mascots By Ady Floyd | Published 2015-07-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/barcelona-beer-company References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/07/cerdos-voladores.html) & [barcelonabeercompany](http://www.barcelonabeercompany.com/web/cerdos-voladores/) Barcelona Beer Company incorporates the childhood nursery rhyme of the Three Little Pigs into its beer labels with a grown-up version of the piglet trio. Artist Jordi Andreu from Doodletown Designs has created these playful beer labels that feature the three pigs who refused to let a big wolf ruin their lives. The Barcelona Beer Company is committed to being a trustworthy, honest and strong [craft beer](https://www.trendhunter.com/trends/all-day-ipa) provider. With this in mind, Andreu designed these labels by hand. The fully grown pigs represent the integrity of the beer by portraying respect and tradition that is a theme throughout this classic nursery rhyme. The little pigs from the old storybook are re-imagined as adult pigs who clearly enjoy the cool refreshing [pale ale](https://www.trendhunter.com/trends/bacon-blonde-ale) brew that they represent. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 35% | Activity: 13% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Craft Beer Label Art:** Craft breweries can explore incorporating playful and creative designs on their beer labels to stand out in the market and appeal to consumers looking for unique experiences. - **Nostalgic Branding:** Brands can tap into nostalgia by incorporating familiar characters or themes from childhood stories into their branding, creating a sense of comfort and familiarity for consumers. - **Storytelling Marketing:** By using storytelling in their marketing, companies can engage consumers on a deeper level and create emotional connections with their brand. ### Industries Being Reshaped - **Craft Brewing:** Craft breweries can leverage creative labeling strategies to differentiate themselves in a competitive craft beer market while captivating consumers with unique designs. - **Graphic Design:** Graphic designers can explore opportunities to collaborate with breweries, creating visually appealing and captivating beer labels that resonate with consumers. - **Branding and Marketing:** Branding and marketing agencies can explore the use of nostalgic themes and storytelling techniques to help their clients create memorable and engaging brand experiences. ## Related on Trend Hunter - [Nostalgic-Themed Cereal Commercials](https://www.trendhunter.com/trends/weetabix.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Playful Monster-Inspired Beer Labels](https://www.trendhunter.com/trends/wind-and-waves.md) - [Vice-Inspired IPAs](https://www.trendhunter.com/trends/concept-ipa.md) - [Spanish-Style Micropubs](https://www.trendhunter.com/trends/worlds-smallest-pub.md) - [Horrific Beer-Themed Comics](https://www.trendhunter.com/trends/garage-beer.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md)