# Waxed Seasonal Joint Streetwear Supreme Taps British Brand Barbour for Spring 2020 Collection By Amy Duong | Published 2020-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/barbour References: [hypebeast](https://hypebeast.com/2020/5/supreme-barbour-spring-2020-collection-release-info) & [supremenewyork](https://www.supremenewyork.com/shop/all) As the Spring 2020 season thrives, streetwear giant [Supreme](https://www.trendhunter.com/trends/supreme-and-the-north-face-1) launches another seasonal collection in collaboration with British label [Barbour](https://www.trendhunter.com/trends/waxed-cotton-jacket). The capsule features Blondey McCoy as the star of the collaborative editorial that features four items in total. Notably, all of the items are lightweight and boast a waxed cotton construction. The collection is made up of a camp cap, a crusher hat, waist bag, and a field jacket. The silhouettes were originally made for dockers, sailors, and fishermen in North Easy England. The designs are dipped in a material true to Barbour, a heavy cloth with a hot blend of wax, oil, and gum to create a coat that is resistant to many weather conditions. Image Credit: Supreme ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 44% | Activity: 5% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Streetwear Collaboration:** Brands are teaming up to create limited edition streetwear collections for specific seasons, providing unique and exclusive options for fashion enthusiasts. - **Lightweight Wax-coated Fabrics:** The use of lightweight fabrics coated with wax is gaining popularity in the fashion industry, offering a weather-resistant and durable option for clothing and accessories. - **Celebrity Endorsements in Fashion:** Fashion brands are partnering with popular celebrities and influencers to promote their products and increase brand awareness. ### Where This Applies - **Fashion:** The fashion industry can explore the opportunity to collaborate with other brands and create limited edition collections for different seasons, attracting a wider range of customers. - **Outdoor Apparel:** Outdoor apparel brands can take advantage of the trend of using lightweight wax-coated fabrics, providing consumers with weather-resistant and functional clothing options. - **Marketing and Advertising:** Marketing and advertising agencies can work with fashion brands to develop strategic celebrity endorsement campaigns, leveraging the influence and reach of popular figures to effectively promote products. ## Related on Trend Hunter - [Winter-Ready Collaborative Streetwear](https://www.trendhunter.com/trends/palace-and-barbour.md) - [British Heritage Fashion](https://www.trendhunter.com/trends/baracuta-x-barbour.md) - [Elevated Collaborative Fashion Capsules](https://www.trendhunter.com/trends/apc-and-barbour.md) - [Collaborative Winterized Apparel Series](https://www.trendhunter.com/trends/noah-and-barbour.md) - [Collaborative Bold Technical Streetwear](https://www.trendhunter.com/trends/supreme-and-the-north-face-1.md) - [Outdoor Apparel Capsules](https://www.trendhunter.com/trends/supreme-x-marmot.md) - [Community-Honoring Eclectic Fashion](https://www.trendhunter.com/trends/ganni-and-barbour.md) - [British Bicycle Apparel Collections](https://www.trendhunter.com/trends/brompton-bicycle.md) - [Vibrant Collaborative Geometric Fashion](https://www.trendhunter.com/trends/roksanda-1.md)