# Re-Imagined Iconic Outerwear The Barbour x Wood Wood 10th Anniversary Jacket Updates the Classic By Alexandra Serrano | Published 2012-08-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/barbour-x-wood-wood-10th-anniversary-jacket References: [highsnobiety](http://www.highsnobiety.com/2012/08/07/barbour-x-wood-wood-10th-anniversary-jacket/) & [barbour](http://www.barbour.com/) The comeback of [classic English fashion](https://www.trendhunter.com/trends/barbour-x-feng-chen-wang) and emergence of Danish design come together with the [Barbour](https://www.trendhunter.com/trends/ganni-and-barbour) x Wood Wood 10th Anniversary Jacket. The collaboration piece is in celebration of the Wood Wood's 10th anniversary. Graphic designer Brian SS Jensen, designer Karl-Oskar Olsen and manager Magnus Carstensen started their trajectory in 2002, with a decidedly underground luxe ethos. In this piece, [Barbour's 'Bedale' coat](https://www.trendhunter.com/trends/barbour-reengineered-durham-summer-casual-jacket) is given the Wood Wood treatment. It is updated with color blocking, metal button detailing and minimal leather paneling. Complete with the classic plaid interior and hidden pockets, the jacket becomes a representation that embodies the best of both brands. Utility is essential in menswear, and this Danish-English jacket does justice to the need for style and warmth. The collaboration gives a modern twist to a staple piece that is woven with heritage and hip street style. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 75% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Classic English Fashion Comeback:** Disruptive innovation opportunity: Explore collaborations between traditional English fashion brands and contemporary designers to create updated versions of iconic garments. - **Emergence of Danish Design:** Disruptive innovation opportunity: Combine Danish design principles with established fashion brands to create modern, minimalist and functional clothing pieces. - **Underground Luxe Ethos:** Disruptive innovation opportunity: Incorporate subculture aesthetics into high-end fashion collaborations to create unique and edgy clothing collections. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Develop partnerships between established fashion brands and emerging designers to bring fresh perspectives and designs to the industry. - **Menswear:** Disruptive innovation opportunity: Integrate functionality and style in menswear by updating classic garments with modern trends and materials. - **Graphic Design:** Disruptive innovation opportunity: Collaborate with graphic designers to incorporate unique visual elements into fashion collections, creating visually appealing and distinct products. ## Related on Trend Hunter - [Collaborative Winterized Apparel Series](https://www.trendhunter.com/trends/noah-and-barbour.md) - [Elevated Collaborative Fashion Capsules](https://www.trendhunter.com/trends/apc-and-barbour.md) - [Winter-Ready Collaborative Streetwear](https://www.trendhunter.com/trends/palace-and-barbour.md) - [British Bicycle Apparel Collections](https://www.trendhunter.com/trends/brompton-bicycle.md) - [Reimagined Harrington Jackets](https://www.trendhunter.com/trends/g9.md) - [Fashion-Forward Insulated Jackets](https://www.trendhunter.com/trends/moncler-and-jw-anderson.md) - [Heritage Outerwear Reissues](https://www.trendhunter.com/trends/octobre-editions-x-schott-nyc.md) - [Lunar New Year Fashion](https://www.trendhunter.com/trends/barbour-x-feng-chen-wang.md) - [Creative Urban Collaborative Fashion](https://www.trendhunter.com/trends/a-days-march.md)