# Diversity-Embracing Campaigns Barbour People Focuses on Real Fans of the Brand By Meghan Young | Published 2015-03-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/barbour-people References: [apetogentleman](http://www.apetogentleman.com/2015/02/02/barbour-people/) & [barbourpeople.tumblr](http://barbourpeople.tumblr.com/) Barbour People is an ongoing campaign that reflects the diversity behind the fashion brand. Timeless in the best sense of the word, this clever direction -- which utilizes social media networks and other online platforms -- shows that [age, race and gender](https://www.trendhunter.com/trends/becauseofmyage) are not issues, but instead something to celebrate. There is a commonality between these Barbour people, which is beautiful to witness. From boomers to millennials, men to women and everyone in between, the [Barbour People campaign](https://www.trendhunter.com/trends/baracuta-x-barbour) transcends minor details to focus on similarities as well as style. As is written on its [Tumblr](https://www.trendhunter.com/trends/tumblr-campaign) site, "Whatever your Barbour means to you, it's how you wear it that makes it your own. Celebrating the style of a million different people with one shared love: Barbour People." ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 11% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Diversity in Fashion:** Businesses can focus on diversity and inclusion in their advertising to appeal to a broader audience and showcase their brand's values. - **Unisex Clothing:** Companies can create fashion lines that appeal to people of all genders and promote unisex clothing as a way to break free of traditional gender norms. - **Social Media Campaigns:** Businesses can utilize social media campaigns to create a community around their brand and engage with customers on a deeper level. ### Where This Applies - **Fashion Industry:** The fashion industry can embrace more diversity by promoting unisex clothing and showcasing a wider range of models and body types in their advertising campaigns. - **Marketing Industry:** Marketing agencies can focus on creating campaigns that celebrate diversity and promote inclusion to help their clients stand out in the marketplace. - **Social Media Industry:** Social media platforms can create features that allow businesses to build communities and connect with customers through interactive campaigns and user-generated content. ## Related on Trend Hunter - [Heritage Brand Boot Ads](https://www.trendhunter.com/trends/well-worn.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Global Tasmanian Footwear Campaigns](https://www.trendhunter.com/trends/well-worn-campaign.md) - [Festive Claymation Fashion Campaigns](https://www.trendhunter.com/trends/barbour-x-wallace-gromit.md) - [Multi-Generation Footwear Campaigns](https://www.trendhunter.com/trends/will-your-wings.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md)