# Harry Potter-Like Ads Barbour Marketing Photos Seem to Channel Wizard Shots By Christina Butty | Published 2009-08-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/barbour-marketing-photos References: [luxist](http://www.luxist.com/2009/08/31/the-classicist-true-brit-barbours-best-for-fall/) & [barbour](http://www.barbour.com/) Barbour outerwear company comes with a stiff upper lip for their Fall 2009 ad campaign. This stands to reasoning since Barbour is a mainstay in [British clothing](https://www.trendhunter.com/trends/well-worn). Their campaign builds on the brand’s heritage while keeping up with current fashion trends in sporting classics. Interestingly, photos in this campaign kind of seem to play on popular [Harry Potter](https://www.trendhunter.com/trends/miniso-x-harry-potter) editorials and photos, but I could be wrong. Or maybe I’m right; isn’t Potter the most iconic Brit of all? What do you think? ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 46% | Activity: 20% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Fashion Campaigns:** Using elements of popular culture, such as Harry Potter, to create engaging and relatable advertisements. - **Nostalgia Marketing:** Drawing on the past to evoke a sense of heritage and authenticity in marketing campaigns. - **Film-inspired Fashion:** Taking inspiration from popular movies, like Harry Potter, to create unique and memorable fashion campaigns. ### Sectors Adopting This - **Fashion:** Creating innovative marketing campaigns that resonate with consumers and generate brand loyalty. - **Film and Entertainment:** Exploring collaborations with fashion brands to promote films and create cross-promotional opportunities. - **Advertising and Marketing:** Utilizing popular culture references to create impactful and memorable campaigns for clients. ## Related on Trend Hunter - [British Heritage Fashion](https://www.trendhunter.com/trends/baracuta-x-barbour.md) - [Wizard-Themed Apparel Lines](https://www.trendhunter.com/trends/puma-6.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Wizard-Themed Gen Z Apparel](https://www.trendhunter.com/trends/shein-x-harry-potter-collection1.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [British Bicycle Apparel Collections](https://www.trendhunter.com/trends/brompton-bicycle.md) - [Light-Hearted Christmas Films](https://www.trendhunter.com/trends/barbour-x-shaun-the-sheep.md) - [Winter-Ready Collaborative Streetwear](https://www.trendhunter.com/trends/palace-and-barbour.md)