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# Modernized Timeless Fashion Lines
Barbour and Wander Launch a New Capsule for the Great Outdoors

By Kalin Ned | Published 2022-11-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/barbour-and-wander
References: [hypebeast](https://hypebeast.com/2022/11/barbour-international-and-wander-collaboration-release-info) & [barbour](https://www.barbour.com/uk/)

Barbour and Wander have entered a collaboration that has resulted in a number of reimagined Barbour silhouettes. The UK brand has certainly prioritized strategic partnerships this season as this drop with Japanese label Wander comes shortly after the British company's collaboration with [NOAH](https://www.trendhunter.com/trends/noah-3).

The Barbour and Wander capsule reworks classic silhouettes like the [Bedale](https://www.trendhunter.com/trends/noah-and-barbour) jacket with a modern lens. Wander adds "durable waterproof construction, hand warmer pockets, a removable hood, and 3M hits" to this design. The collection also includes a hooded parka with a ripstop shield, as well as the casual Pivot jacket with snap pockets and chest zippers. Aside from outwear, Wanter also focuses on layering with flannel shirts and cardigan-style fleeces that feature details like "Tartan design and distinctive corduroy collars."

Image Credit: Barbour, [hypebeast](https://hypebeast.com/2022/11/barbour-international-and-wander-collaboration-release-info), [barbour](https://www.barbour.com/uk/)

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 83% | Activity: 65% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Modernized Timeless Fashion:** The trend of updating classic pieces with modern touches creates opportunities for brands to form strategic partnerships and offer new product lines.
- **Collaboration Capsules:** Capsule collections created through collaborations between different brands offer a great opportunity for designers to bring fresh ideas to timeless designs.
- **Functional Fashion:** Functional fashion that doubles as technical gear, like waterproof and durable materials, will continue to drive innovation in the fashion industry.

### Industries Being Reshaped

- **Fashion Apparel:** The clothing industry has an opportunity to offer modernized versions of classic designs with enhanced functionality to meet consumer demand.
- **Outdoor Gear:** The outdoor gear industry can innovate by incorporating more fashion-forward design elements into their technical apparel and gear.
- **Textile Manufacturing:** With the need for functional fabrics, the textile industry can innovate by creating materials that are both durable and stylish.

## Related on Trend Hunter

- [Collaborative Winterized Apparel Series](https://www.trendhunter.com/trends/noah-and-barbour.md)
- [British Heritage Fashion](https://www.trendhunter.com/trends/baracuta-x-barbour.md)
- [Elevated Collaborative Fashion Capsules](https://www.trendhunter.com/trends/apc-and-barbour.md)
- [Winter-Ready Collaborative Streetwear](https://www.trendhunter.com/trends/palace-and-barbour.md)
- [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md)
- [Collaborative Durable Fashion Capsules](https://www.trendhunter.com/trends/and-wander-4.md)
- [Vibrant Collaborative Geometric Fashion](https://www.trendhunter.com/trends/roksanda-1.md)
- [Technical Camping Capsule Collections](https://www.trendhunter.com/trends/and-wander-ss23-camping-collection.md)
- [British Bicycle Apparel Collections](https://www.trendhunter.com/trends/brompton-bicycle.md)
