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# Printed Patterning Spring Clothing
Barbour and NOAH Join Forces on a SS21 Collection

By Amy Duong | Published 2021-02-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/barbour-and-noah
References: [hypebeast](https://hypebeast.com/2021/2/noah-barbour-spring-summer-2021-paisley-zebra-print-details) & [noahny](https://noahny.com/)

Barbour and NOAH work in collaboration once again on a new collection of apparel for the Spring/Summer 2021 season. The bold looks are true to Barbour's classic silhouettes, bringing forth archival shapes such as the jackets from the 80s. This is a notable piece in the seasonal capsule, serving as the main focal point.

The two jackets are the iconic Beaufort wax jacket, which is complete in an all-over paisley pattern. The [Bedale](https://www.trendhunter.com/trends/noah-and-barbour) was originally made for equestrian purposes and is now detailed with a zebra print throughout. These bright patterns can also be seen detailing a selection of accessories as well. This includes the sports hat and the sports cap, as well as the backpack with pockets, buckle fastening, and drawstring.

Image Credit: NOAH

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 18% | Activity: 8% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Printed Patterning in Fashion:** Fashion brands can explore innovative methods of printing patterns onto clothing and accessories to create new and bold looks, just like the collaboration between Barbour and NOAH.
- **Reviving Classic Silhouettes:** Brands can look towards historical designs and bring them back with contemporary twists, as Barbour has done with their 80s jackets in collaboration with NOAH.
- **Animal Print Trend:** The use of bold animal prints, such as zebra patterns, can be incorporated into fashion collections to create visually impactful designs, as seen in the collaboration between Barbour and NOAH.

### Industries Being Reshaped

- **Fashion Industry:** Fashion brands can utilize innovative printing techniques and revitalize classic silhouettes to bring about fresh and unique designs, as demonstrated in Barbour and NOAH's collaboration.
- **Textile Industry:** The use of bold printed patterning in fashion offers opportunities for the textile industry to create new fabrics and materials to meet the emerging trends in fashion design.
- **Accessories Industry:** Fashion accessories such as hats, bags, and backpacks can incorporate bold prints and patterns to create distinctive designs that appeal to consumers, as shown in Barbour and NOAH's SS21 collection.

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