# Classic Collaborative British Fashion Barbour and NOAH Join Forces on Another Collection Together By Amy Duong | Published 2022-11-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/barbour-and-noah-1 References: [hypebeast](https://hypebeast.com/2022/11/barbour-noah-collaboration-release-info) & [noahny](https://noahny.com/) Barbour and NOAH join forces on yet another collaboration that is prepared for the outdoors. The duo first worked together last year, updating the range of [Bedale](https://www.trendhunter.com/trends/noah-and-barbour) and Beaufort jackets. Marking the second collection, the two draw inspiration from a natural lifestyle that is specific to the 60s. New York-based NOAH celebrates the [British heritage of Barbour](https://www.trendhunter.com/trends/barbour-x-feng-chen-wang) by using protective cloth that is made from 60% cotton and 40% nylon. This results in the new 60/40 Bedale jacket, which gets eight new colorways. It is made with a traditional corduroy collar and lined with checkered details at the interior. Additional details include the co-branded emblem that is on opposite sides of the pockets finished with snap closures along the front and zippers. Image Credit: NOAH, [hypebeast](https://hypebeast.com/2022/11/barbour-noah-collaboration-release-info), [noahny](https://noahny.com/) ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 65% | Activity: 36% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Collaborative Fashion Capsules:** Opportunity for fashion and lifestyle brands to partner with collaborators and create limited edition capsule collections. - **Heritage-inspired Outdoor Wear:** Potential for traditional outdoor clothing brands to collaborate with urban streetwear brands and create modern interpretations of classic pieces. - **Natural Lifestyle Aesthetic:** Opportunity for brands to tap into the growing consumer interest in eco-friendly and sustainable fashion by incorporating natural themes and materials in their designs. ### Industries Being Reshaped - **Fashion:** Potential for fashion brands, both heritage and modern, to collaborate with each other and create unique collections. - **Lifestyle:** Opportunity for lifestyle brands to collaborate with fashion brands and create limited edition collections that cater to the outdoor, adventurous consumer. - **Sustainable Fashion:** Potential for brands to incorporate eco-friendly materials and themes into their designs, capitalizing on the growing consumer trend towards sustainability. ## Related on Trend Hunter - [Collaborative Winterized Apparel Series](https://www.trendhunter.com/trends/noah-and-barbour.md) - [British Heritage Fashion](https://www.trendhunter.com/trends/baracuta-x-barbour.md) - [Elevated Collaborative Fashion Capsules](https://www.trendhunter.com/trends/apc-and-barbour.md) - [British Bicycle Apparel Collections](https://www.trendhunter.com/trends/brompton-bicycle.md) - [Winter-Ready Collaborative Streetwear](https://www.trendhunter.com/trends/palace-and-barbour.md) - [Vibrant Collaborative Geometric Fashion](https://www.trendhunter.com/trends/roksanda-1.md) - [Summer-Ready Refined Apparel](https://www.trendhunter.com/trends/noah-3.md) - [Tailored Elevated Luxe Tracksuits](https://www.trendhunter.com/trends/noah-and-puma.md) - [Heritage Outerwear Reissues](https://www.trendhunter.com/trends/octobre-editions-x-schott-nyc.md)