# Macho Dog Show Ads The Barbos Cup Campaign Promotes a Contest for Mixed Breed Dogs By Meghan Young | Published 2013-09-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/barbos-cup-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/09/barbos-cup-kill-bill-terminator-chuck-rambo/) & [tabasco.ua](http://tabasco.com.ua) The Barbos Cup campaign is very entertaining, to say the least. It envisions a [pack of dogs](https://www.trendhunter.com/trends/minds-best-friend) as some of the meanest action heros to ever grace the big screen. From Uma Thurman in 'Kill Bill' and Arnold Schwarzenegger in 'The Terminator' to Chuck Norris in 'Walker, Texas Ranger' and Sylvester Stallone in 'Rambo.' It reads, 'Outbred Dogs Will Fight For Your Love.' Conceived and executed by [Tabasco](https://www.trendhunter.com/trends/taco-totality-gear-box), an ad agency based in Kiev, Ukraine, the Barbos Cup campaign promotes a contest for [mixed breed dogs](https://www.trendhunter.com/trends/rare-breed1). It recently took place at Druzhby Narodiv Park in Kyiv. It was art directed by Natasha Telitsyna with creative direction by Alexander Smirnov. The images were illustrated by artists Maria Germasheva and Eugen Pavlovich. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 28% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Entertaining Campaigns:** Exploring unconventional and humorous approaches to advertising can capture audience attention and generate buzz. - **Creative Contest Promotion:** Promoting contests with unique and creative concepts can attract participation and engage target audiences. - **Mixing Pop Culture References:** Incorporating familiar pop culture icons and references into advertising can create a sense of nostalgia and appeal to a wide demographic. ### Industries Being Reshaped - **Advertising and Marketing:** Innovation opportunities in creating captivating campaigns and using unconventional approaches to promote products and services. - **Pet Care and Services:** Opportunities for pet businesses to engage with pet owners through creative contests, events, and promotions. - **Art and Design:** The use of illustrations and creative visual elements in advertising campaigns presents opportunities for artists and designers to collaborate and showcase their skills. ## Related on Trend Hunter - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [Dog-Centric Root Beer Campaigns](https://www.trendhunter.com/trends/last-dog-standing.md) - [Dog Food Topper Campaigns](https://www.trendhunter.com/trends/skip-the-sauce-challenge.md) - [Beer-Branded Dog Brackets](https://www.trendhunter.com/trends/busch-light-bark-bracket.md) - [Dog-Focused QSR Campaigns](https://www.trendhunter.com/trends/hot-dog-on-a-stick.md) - [Dog-Directed Commercials](https://www.trendhunter.com/trends/merry-chaos.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Fight-Themed Whiskey Campaigns](https://www.trendhunter.com/trends/bear-fight-whiskey-ad.md)