# Test Tube-Laced Packaging Barbiturik Created a Chemical Way to Sell its Products By Ana Lopez | Published 2011-10-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/barbiturik References: [lovelypackage](http://lovelypackage.com/barbiturik/) & [barbiturik](http://barbiturik.com/) The Barbiturik laces packaging is a simple, but clever way to promote its product. Founded by Remy Hernandez in 2002, Barbiturik is a French skate brand that sells all kinds of different accessories and clothing for skateboarding fanatics. By giving an [innovative branding and packaging design](https://www.trendhunter.com/trends/innovative-packaging-solution) to the products, the company is calling the attention of customers. Displayed in a tray, these shoes’ best companions come in a [wide variety of colors and prints](https://www.trendhunter.com/trends/color-coded-packaging); additionally, their tips are securely tightened with a vibrant silicone touch that actually looks like a pill. The logo is also highly visible because of its large font and white hue. The Barbiturik packaging is attractive and fun. These [test tubes](https://www.trendhunter.com/trends/log-pharma) are the perfect place to put shoe laces, as the beakers are easy to carry and show the fantastic colors and patterns of the laces. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 59% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Chemical Packaging:** Barbiturik's test tube-laced packaging demonstrates the potential for chemical-themed packaging designs in various industries. - **Innovative Branding:** Barbiturik's clever branding and packaging design highlights the importance of creative and attention-grabbing brand visuals. - **Vibrant Silicone Accessories:** The use of vibrant silicone materials in Barbiturik's shoe laces presents opportunities for innovative and colorful accessory designs. ### Sectors Adopting This - **Fashion and Apparel:** The fashion and apparel industry can explore chemical-themed packaging designs like test tube-laced packaging to enhance brand appeal. - **Skateboarding:** The skateboarding industry can adopt Barbiturik's innovative branding and packaging approach to attract and engage skateboarding fanatics. - **Accessories and Craft Supplies:** The accessories and craft supplies industry can draw inspiration from Barbiturik's vibrant silicone shoe laces for creating unique and eye-catching products. ## Related on Trend Hunter - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Packaging-Inspired Footwear Designs](https://www.trendhunter.com/trends/box-shoe.md) - [Biodegradable Gummy Tubes](https://www.trendhunter.com/trends/atid.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md) - [Glow-in-the-Dark Prescription Bottles](https://www.trendhunter.com/trends/glowing-relief.md) - [Travel-Inspired Pretzel Packaging](https://www.trendhunter.com/trends/sabio.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md)