# Co-Branded Platform Clogs The Barbie x Crocs Footwear Collab Shares Playful All-Pink Styles By Laura McQuarrie | Published 2023-07-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/barbie-x-crocs References: [crocs](https://www.crocs.ca/Barbie/barbie) & [footwearnews](https://footwearnews.com/fashion/collaborations/crocs-barbie-platform-clog-release-info-1203490265/) The [Barbie](https://www.trendhunter.com/trends/barbie-x-aldo-2024) x [Crocs](https://www.trendhunter.com/trends/american-girl-and-croc) collaboration introduces playful styles like the [Mega Crush](https://www.trendhunter.com/trends/mcm-x-crocs-campaign) clog with accessory options, empowering wearers to feel as if they possess a myriad of style choices, just like the iconic fashionista Barbie herself. The Mega Crush clog features sparkly midsoles, printed uppers and an all-pink chunky design. As ever, the Crocs style has a strap heel, a non-slip sole and ventilation holes to which fun charms can be added. Thanks to this collaboration, there are several charms to choose from, including Barbie's Jacket, the Barbie Car, and the iconic silhouette of the doll. Accompanying the Mega Crush clog from the Barbie x Crocs collab are other styles like the Barbie Crush clog and Barbie Cozzzy sandal. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 78% | Activity: 75% | Freshness: 16% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Co-branded Platform Clogs:** The collaboration between Barbie and Crocs introduces playful and customizable platform clogs, creating disruptive innovation opportunities in the footwear industry. - **Playful All-pink Styles:** The all-pink designs in the Barbie x Crocs collaboration tap into the trend of nostalgia and personal expression, presenting disruptive innovation opportunities in the fashion industry. - **Accessory Options:** The inclusion of fun charms and accessory options in the collaboration between Barbie and Crocs creates disruptive innovation opportunities in the accessories market. ### Where This Applies - **Footwear:** The Barbie x Crocs collaboration presents disruptive innovation opportunities in the footwear industry with its unique co-branded platform clogs. - **Fashion:** The playful all-pink styles in the Barbie x Crocs collaboration create disruptive innovation opportunities in the fashion industry, tapping into the trend of nostalgia and personal expression. - **Accessories:** The accessory options in the Barbie x Crocs collaboration open up disruptive innovation opportunities in the accessories market, offering creative personalization options. ## Related on Trend Hunter - [Doll-Matching Personalized Footwear](https://www.trendhunter.com/trends/american-girl-and-croc.md) - [Bright Candy Clog Capsules](https://www.trendhunter.com/trends/candy-clog.md) - [Playfully Collaborative Clog Designs](https://www.trendhunter.com/trends/crocs-and-barney.md) - [Collaborative Statement Footwear](https://www.trendhunter.com/trends/crystalstudded-clogs.md) - [Collaborative Plushy Footwear](https://www.trendhunter.com/trends/squishmallow-x-crocs.md) - [Gingham-Print Collaborative Sandals](https://www.trendhunter.com/trends/crocs-and-bath-body-works.md) - [Chunky Multi-Color Clogs](https://www.trendhunter.com/trends/bubble-crush-clog.md) - [Joyfully Patterned Collaborative Footwear](https://www.trendhunter.com/trends/crocs-and-marimekko.md) - [Branded Soda Clog Collections](https://www.trendhunter.com/trends/cocacola-x-crocs.md)