# Doll Movie-Themed Popcorns Propercorn Debuts Limited Popcorn Packs Inspired by Barbie the Movie By Kanesa D | Published 2023-06-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/barbie-the-movie References: [packagingnews](https://www.packagingnews.co.uk/design/new-packs/propercorn-launches-limited-packs-to-mark-partnership-with-barbie-the-movie-27-06-2023) & [proper](https://proper.co.uk/)  [Proper Snacks](https://www.trendhunter.com/trends/proper-x-netflix-chilli-caramel-popcorn), a renowned snack manufacturer, has entered into a strategic partnership with [Warner Bros. Pictures](https://www.trendhunter.com/trends/barbie-land-berry-pink) to commemorate the launch of the highly anticipated film, '[Barbie](https://www.trendhunter.com/trends/proper-x-barbie) The Movie,' scheduled to hit theaters on July 21. In conjunction with the movie, Proper Snacks has introduced a limited-edition pink packaging for their brand new 'Sweet Popcorn' flavor, adorned with Barbie branding. Additionally, customers purchasing these specially marked packs will have the opportunity to participate in an on-pack promotion, granting them a chance to win an all-expenses-paid trip for two to California, one of the filming locations for the movie. "The new Barbie movie is going to be a huge cultural moment this summer, we’re so excited to be part of it. The similarities of PROPER’s bold, playful positioning and the bright, fun tone of BARBIE make for a game-changing partnership for our target audience," said Cassandra Stavrou, founder of Proper Snacks. Image Credit: https://proper.co.uk/ ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 76% | Activity: 88% | Freshness: 16% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Collaborations:** Opportunity to create strategic partnerships and limited-edition products tied to a highly anticipated film release. - **Branded Packaging:** Advantage of using branded packaging to increase consumer excitement and tie into a specific theme or event. - **On-pack Promotions:** Potential to boost sales and engage consumers by offering on-pack promotions for exclusive prizes or experiences. ### Sectors Adopting This - **Snack Manufacturing:** Opportunity for snack manufacturers to collaborate with popular movie franchises to create special edition products and promotions. - **Movie Production:** Chance for movie production companies to partner with snack manufacturers and leverage their brand and products for cross-promotion. - **Food Packaging:** Potential for food packaging companies to offer customized, branded packaging solutions for limited-edition collaborations and promotions. ## Related on Trend Hunter - [All-Pink Corner Shops](https://www.trendhunter.com/trends/proper-x-barbie.md) - [Romantic Comedy Snack Partnerships](https://www.trendhunter.com/trends/popworks-snacks.md) - [Pillow-Sized Snack Packs](https://www.trendhunter.com/trends/sweet-and-salty-popcorn.md) - [Doll-Themed Frozen Yogurts](https://www.trendhunter.com/trends/barbie-land-berry-pink.md) - [Doll-Themed Ice Creams](https://www.trendhunter.com/trends/cold-stone-creamery-1.md) - [Movie-Inspired Popcorn Products](https://www.trendhunter.com/trends/popcorn-shed.md) - [Chocolate-Coated Popcorn Bars](https://www.trendhunter.com/trends/chocolatecoated-popcorn.md) - [Savory Prepackaged Popcorns](https://www.trendhunter.com/trends/new-proper-snacks-propercorn.md) - [Toy-Themed Film Figurines](https://www.trendhunter.com/trends/funko-pop-movies-barbie.md)