# Custom Doll Catwalks This Barbie Styled by Me Interactive Experience is Fully Immersive By Rebecca Byers | Published 2015-04-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/barbie-styled-by-me References: [behance.net](https://www.behance.net/gallery/4450889/Barbie-FAO-Schwartz-Interactive-Retail-Experience) & [behance.net](https://www.behance.net/gallery/4442499/Barbie-Shanghai-Interactive-Retail-Experience) The interactive Barbie Styled by Me retail experience recently launched in Shanghai following a successful first iteration at FAO Schwartz in New York City. While the New York City version at FAO Schwartz merely took up a floor of the famed toy retailer, the Shanghai activation was apart of the launch of the city's new [House of Barbie](https://www.trendhunter.com/trends/uno-beach-house) store. The House of Barbie store is an overwhelming retail experience marketed towards young girls and mothers that invites individuals to [design their own Barbie doll](https://www.trendhunter.com/trends/rainbow-highs). The process to creating a personalized Barbie is simplified by a computer interface that has a myriad of selections such as hair color, clothing and accessories. This unique and highly interactive retail experience is similar to the very successful [Build-A-Bear brand](https://www.trendhunter.com/trends/buildabear-x-hello-kitty), while it also shows the relevance of providing customized experiences, even to the youngest of consumers. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 79% | Activity: 77% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Custom Dolls:** The trend towards personalized products for children continues to grow and presents opportunities for innovative retailers to provide unique and interactive experiences. - **Interactive Retail:** The rise of fully immersive retail experiences allows businesses to engage consumers on a deeper level and provide them with a unique and memorable experience. - **Computer Interfaces:** Advances in technology make it easier for consumers to customize and design products to their specific preferences while providing retailers with additional opportunities to engage with their customers. ### Where This Applies - **Toy Retail:** Innovative toy retailers can offer personalized and interactive experiences for children and their parents, increasing customer engagement and loyalty. - **Fashion Retail:** Fashion retailers can utilize technology to provide customers with a more personalized and interactive shopping experience, creating a more loyal customer base. - **Technology Retail:** Advances in technology create opportunities for retailers to provide their customers with innovative and unique customization options, driving customer loyalty and engagement. ## Related on Trend Hunter - [Doll-Centric Festival Experiences](https://www.trendhunter.com/trends/barbie-dream-fest.md) - [Doll-Themed Fashion Collections](https://www.trendhunter.com/trends/the-barbie-movie.md) - [Virtual Doll-Inspired Tycoons](https://www.trendhunter.com/trends/gamefam.md) - [Iconic Pink Doll Trucks](https://www.trendhunter.com/trends/dreamhouse-living-tour.md) - [Life-Sized Doll Dreamhouses](https://www.trendhunter.com/trends/barbies-dreamhouse.md) - [Iconic Doll-Inspired Exhibitions](https://www.trendhunter.com/trends/barbie-the-exhibition.md) - [Immersive Dollhouse Candles](https://www.trendhunter.com/trends/barbie-dreamhouse-candle.md) - [Miniaturized Doll Collections](https://www.trendhunter.com/trends/mini-barbieland.md) - [Playful Toy-Inspired Pop-Ups](https://www.trendhunter.com/trends/jellycat-caf.md)