# Psychedelic Barbies Jonathan Adler Takes it Back to the 60s with Pink Label Collector Barbie By Rose Nazarali | Published 2009-08-19 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/barbie-pink-label-jonathan-adler References: [racked](http://racked.com/archives/2009/08/18/barbies_back.php) & [toysrus](http://www.toysrus.com/product/index.jsp?productId=3592576&cp=2262938) Home decor designer Jonathan Adler has teamed up with [Mattel](https://www.trendhunter.com/trends/keiichi-tanaami-1) for this pink label Barbie collector's edition. The Barbie (as pictured above) is dressed in a 60s-inspired dress (think Austin Powers meets Twiggy) and comes complete with a matching, psychedelic nightstand and Barbie-shaped wall mirror. Priced at $50, this Jonathan Adler collector is available at [Toys 'R' Us](https://www.trendhunter.com/trends/hot-wheels-x-alex-and-ani) under the [Barbie Pink Label](https://www.trendhunter.com/trends/backdrop-x-barbie). **Implications** - The resurgence of iconic styles from decades past is not just limited to personal style and the fashion industry. With every decade in history having its own style, the possibilities are endless for products which capture these distinctive styles. With the marriage between past and future stretching across multiple industries, consumers are eager to indulge in products that make them feel connected to the past while still feeling ahead of the game. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 17% | Activity: 82% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Key Themes Behind This Trend - **Decades-inspired Products:** Opportunity for companies to create products inspired by iconic styles from different decades. - **Nostalgia-driven Consumerism:** Consumer demand for products that evoke feelings of nostalgia and connection to the past. - **Retro-futurism:** The blending of past and future aesthetics in products to create a unique and nostalgic yet forward-looking consumer experience. ### Where This Applies - **Fashion:** Fashion brands can capitalize on nostalgic trends by designing clothing and accessories that incorporate iconic styles from the past. - **Home Decor:** Home decor and furniture brands have an opportunity to create products that capture the distinctive styles of different decades, allowing consumers to style their homes with nostalgia. - **Toys and Collectibles:** The toy industry can tap into nostalgic consumerism by producing collectible items that evoke feelings of sentimental value and connection to the past. ## Related on Trend Hunter - [Barbie Paint Collabs](https://www.trendhunter.com/trends/backdrop-x-barbie.md) - [Pop Art Legend-Honoring Dolls](https://www.trendhunter.com/trends/keiichi-tanaami-1.md) - [Iconic Doll Accessory Collaborations](https://www.trendhunter.com/trends/barbie-x-aldo-2024.md) - [Pink-Hued Furniture Collaborations](https://www.trendhunter.com/trends/barbie-x-kartell-chairs.md) - [Glamorized Drinkware Collections](https://www.trendhunter.com/trends/glamorized-drinkware-collections-the-barbie-x-stanley-collaboration-feature.md) - [Doll-Themed Washable Rugs](https://www.trendhunter.com/trends/barbie-x-ruggable.md) - [Glamorous Rockstar-Inspired Dolls](https://www.trendhunter.com/trends/david-bowie-doll.md) - [Glamorous Collector Dolls](https://www.trendhunter.com/trends/barbie-by-american-girl.md) - [Pink-Hued Bath Lines](https://www.trendhunter.com/trends/barbie-x-hewi.md)